mlsanityData to 14 Oct 2026

What Is Your AI Agent Buying? Evaluation, Biases, Model Dependence, & Emerging Implications for Agentic E-Commerce

arXiv 2508.02630 ↗First posted 4 Aug 2025cs.AI cs.CY cs.HCcited by 22

On the map: LLM agents and tool use → Social simulation and multi-agent debate

Abstract (arXiv)

Online marketplaces will be transformed by autonomous AI agents acting on behalf of consumers. Rather than humans browsing and clicking, AI agents can parse webpages or leverage APIs to view, evaluate and choose products. We investigate the behavior of AI agents using ACES, a provider-agnostic framework for auditing agent decision-making. We reveal that agents can exhibit choice homogeneity, often concentrating demand on a few ``modal'' products while ignoring others entirely. Yet, these preferences are unstable: model updates can drastically reshuffle market shares. Furthermore, randomized trials show that while agents have improved over time on simple tasks with a clearly identified best choice, they exhibit strong position biases -- varying across providers and model versions, and persisting even in text-only "headless" interfaces -- undermining any universal notion of a ``top'' rank. Agents also consistently penalize sponsored tags while rewarding platform endorsements, and sensitivities to price, ratings, and reviews vary sharply across models. Finally, we demonstrate that sellers can respond: a seller-side agent making simple, query-conditional description tweaks can drive significant gains in market share. These findings reveal that agentic markets are volatile and fundamentally different from human-centric commerce, highlighting the need for continuous auditing and raising questions for platform design, seller strategy and regulation.

Key facts. Cited by 22 papers in the map (data through 14 Oct 2026). Placed in Social simulation and multi-agent debate, one of 16 directions in LLM agents and tool use. Builds on 25 of its 51 references that are in the map. First posted on arXiv 4 Aug 2025.

Builds on

25 of 51 references.

Closest ancestors · 1

Same direction, newest first

  1. 2025DeepShop: A Benchmark for Deep Research Shopping Agents3 Jun

Other references · 24

  1. 2023WebArena: A Realistic Web Environment for Building Autonomous Agentscited by 2,006
  2. 2024SWE-agent: Agent-Computer Interfaces Enable Automated Software Engineeringcited by 1,737
  3. 2023MemGPT: Towards LLMs as Operating Systemscited by 1,389
  4. 2025UI-TARS: Pioneering Automated GUI Interaction with Native Agentscited by 610
  5. 2024GPT-4V(ision) is a Generalist Web Agent, if Groundedcited by 563
  6. 2024AndroidWorld: A Dynamic Benchmarking Environment for Autonomous Agentscited by 468
  7. 2024Windows Agent Arena: Evaluating Multi-Modal OS Agents at Scalecited by 223
  8. 2025AI Agents vs. Agentic AI: A Conceptual Taxonomy, Applications and Challengescited by 169
  9. 2025Agent S2: A Compositional Generalist-Specialist Framework for Computer Use Agentscited by 159
  10. 2025A Survey of Efficient Reasoning for Large Reasoning Models: Language, Multimodality, and Beyondcited by 132
  11. 2024The Dawn of GUI Agent: A Preliminary Case Study with Claude 3.5 Computer Usecited by 63
  12. 2024PersonalLLM: Tailoring LLMs to Individual Preferencescited by 60
12 more
  1. 2024VisualWebArena: Evaluating Multimodal Agents on Realistic Visual Web Taskscited by 47
  2. 2024eCeLLM: Generalizing Large Language Models for E-commerce from Large-scale, High-quality Instruction Datacited by 46
  3. 2025The Cost of Dynamic Reasoning: Demystifying AI Agents and Test-Time Scaling from an AI Infrastructure Perspectivecited by 39
  4. 2024Shopping MMLU: A Massive Multi-Task Online Shopping Benchmark for Large Language Modelscited by 20
  5. 2024Large Language Models for Market Research: A Data-augmentation Approachcited by 20
  6. 2025Agent.xpu: Efficient Scheduling of Agentic LLM Workloads on Heterogeneous SoCcited by 11
  7. 2024LiLiuM: eBay's Large Language Models for e-commercecited by 10
  8. 2023PUMGPT: A Large Vision-Language Model for Product Understandingcited by 6
  9. 2025Designing Algorithmic Delegates: The Role of Indistinguishability in Human-AI Handoffcited by 5
  10. 2013Social Status and Badge Designcited by 2
  11. 2017Harnessing Natural Experiments to Quantify the Causal Effect of Badgescited by 1
  12. 2022These Deals Won't Last! Longevity, Uniformity and Bias in Product Badge Assignment in E-Commerce Platformscited by 1

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Cited by year (2026 to 14 Oct)

Citing papers per year: 2025: 1; 2026: 21.

22 papers.

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  1. 2025Magentic Marketplace: An Open-Source Environment for Studying Agentic Marketscited by 19
  2. 2026Auditing Preferences for Brands and Cultures in LLMscited by 4
  3. 2026Would a Large Language Model Pay Extra for a View? Inferring Willingness to Pay from Subjective Choicescited by 3
  4. 2026Turing Test on Screen: A Benchmark for Mobile GUI Agent Humanizationcited by 3
  5. 2026Strategic Buying Agentscited by 2
  6. 2026Optimizing Service Operations via LLM-Powered Multi-Agent Simulationcited by 1
  7. 2026Generative AI Advertising as a Problem of Trustworthy Commercial Interventioncited by 1
  8. 2026Agentic Commerce World: An Auditable and Verifiable Environment for Vibe Commercecited by 1
  9. 2026Agent-Facing Information Design in LLM Tool Registriescited by 0
  10. 2026Paying to Know: Micro-Transaction Markets for Verified Product Information in Agentic E-Commercecited by 0
  11. 2026REDDIT: Forgetting-Resistant Correction of Timestamp Drift in ASR via Replay-Based Distribution Editingcited by 0
  12. 2026The User Asks, Platforms Compete: How Agentic Recommendation Markets Take Shapecited by 0
10 more
  1. 2026From Passive Delegates to Strategic Negotiators: Reinforcing Social Reasoning in Small Language Models with SocialRLcited by 0
  2. 2026A Formal Analysis of Agent Payment Protocolscited by 0
  3. 2026"If I Had to Buy Just ONE: Galaxy S26 Ultra": Auditing AI-Generated Product Recommendationscited by 0
  4. 2026Multi-Dimensional Matchingcited by 0
  5. 2026Selective Elicitation as a Commercial Influence Channel: A Reproducible Synthetic Shopping-Agent Stress Testcited by 0
  6. 2026SoK: Decentralized Agent Economic Infrastructurecited by 0
  7. 2026Source Preference in the Wild: How LLM Agents Favor Items by Source, and How to Reduce Itcited by 0
  8. 2026AI-Mediation in Retail Markets: Revenue Effects and Assortment Optimizationcited by 0
  9. 2026Which Metadata Matters for LLM Tool Selection in MCP? Evidence from Controlled Factor-Level Interventionscited by 0
  10. 2026Get In, Decide, Prove: A Merchant-Side Readiness Benchmark for Agentic Commercecited by 0

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  2. 2026From Product Search to Preference Articulation: The Economics of Agentic Commerce
  3. 2026MarketBench: Evaluating AI Agents as Market Participants
  4. 2026Shopping by algorithm: How agentic AI deploys human heuristics as a surrogate consumer
  5. 2025The Automated but Risky Game: Modeling and Benchmarking Agent-to-Agent Negotiations and Transactions in Consumer Markets
  6. 2025Are AI Agents interacting with Online Ads?
  7. 2026Who Are We Recommending To? Recommender Systems in the Agentic Web
  8. 2026Whom Do AI Agents Work For? Role Assignment Induces Sponsorship Bias in LLM Recommenders