Recommendation as Instruction Following: A Large Language Model Empowered Recommendation Approach
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Abstract (arXiv)
In the past decades, recommender systems have attracted much attention in both research and industry communities, and a large number of studies have been devoted to developing effective recommendation models. Basically speaking, these models mainly learn the underlying user preference from historical behavior data, and then estimate the user-item matching relationships for recommendations. Inspired by the recent progress on large language models (LLMs), we take a different approach to developing the recommendation models, considering recommendation as instruction following by LLMs. The key idea is that the preferences or needs of a user can be expressed in natural language descriptions (called instructions), so that LLMs can understand and further execute the instruction for fulfilling the recommendation task. Instead of using public APIs of LLMs, we instruction tune an open-source LLM (3B Flan-T5-XL), in order to better adapt LLMs to recommender systems. For this purpose, we first design a general instruction format for describing the preference, intention, task form and context of a user in natural language. Then we manually design 39 instruction templates and automatically generate a large amount of user-personalized instruction data (252K instructions) with varying types of preferences and intentions. To demonstrate the effectiveness of our approach, we instantiate the instruction templates into several widely-studied recommendation (or search) tasks, and conduct extensive experiments on these tasks with real-world datasets. Experiment results show that the proposed approach can outperform several competitive baselines, including the powerful GPT-3.5, on these evaluation tasks. Our approach sheds light on developing more user-friendly recommender systems, in which users can freely communicate with the system and obtain more accurate recommendations via natural language instructions.
Key facts. Cited by 168 papers in the map (data through 14 Oct 2026). Builds on 59 of its 129 references that are in the map. First posted on arXiv 11 May 2023.
Builds on
59 of 129 references.
References · 59
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38 more
- 2022Self-Instruct: Aligning Language Models with Self-Generated Instructionscited by 2,724
- 2023A Survey of Large Language Modelscited by 2,576
- 2021Scaling Language Models: Methods, Analysis & Insights from Training Gophercited by 1,202
- 2018Self-Attentive Sequential Recommendationcited by 1,184
- 2020ColBERT: Efficient and Effective Passage Search via Contextualized Late Interaction over BERTcited by 1,178
- 2020LightGCN: Simplifying and Powering Graph Convolution Network for Recommendationcited by 1,139
- 2019BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformercited by 964
- 2015Session-based Recommendations with Recurrent Neural Networkscited by 695
- 2020Pre-trained Models for Natural Language Processing: A Surveycited by 505
- 2018Personalized Top-N Sequential Recommendation via Convolutional Sequence Embeddingcited by 476
- 2022Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)cited by 402
- 2023TALLRec: An Effective and Efficient Tuning Framework to Align Large Language Model with Recommendationcited by 337
- 2021Pre-Trained Models: Past, Present and Futurecited by 319
- 2020S^3-Rec: Self-Supervised Learning for Sequential Recommendation with Mutual Information Maximizationcited by 311
- 2023Specializing Smaller Language Models towards Multi-Step Reasoningcited by 251
- 2023Chat-REC: Towards Interactive and Explainable LLMs-Augmented Recommender Systemcited by 242
- 2023Is ChatGPT a Good Recommender? A Preliminary Studycited by 193
- 2023Uncovering ChatGPT's Capabilities in Recommender Systemscited by 161
- 2020Embedding-based Retrieval in Facebook Searchcited by 156
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- 2020RecBole: Towards a Unified, Comprehensive and Efficient Framework for Recommendation Algorithmscited by 138
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- 2022Towards Universal Sequence Representation Learning for Recommender Systemscited by 121
- 2021Advances and Challenges in Conversational Recommender Systems: A Surveycited by 118
- 2023Do LLMs Understand User Preferences? Evaluating LLMs On User Rating Predictioncited by 116
- 2019Towards Knowledge-Based Recommender Dialog Systemcited by 113
- 2022Learning Vector-Quantized Item Representation for Transferable Sequential Recommenderscited by 112
- 2022Task-aware Retrieval with Instructionscited by 107
- 2023GPT4Rec: A Generative Framework for Personalized Recommendation and User Interests Interpretationcited by 103
- 2020Estimation-Action-Reflection: Towards Deep Interaction Between Conversational and Recommender Systemscited by 98
- 2022Towards Unified Conversational Recommender Systems via Knowledge-Enhanced Prompt Learningcited by 86
- 2019Warm Up Cold-start Advertisements: Improving CTR Predictions via Learning to Learn ID Embeddingscited by 66
- 2021Embedding-based Product Retrieval in Taobao Searchcited by 51
- 2021Zero-Shot Recommender Systemscited by 46
- 2023Pre-train, Prompt and Recommendation: A Comprehensive Survey of Language Modelling Paradigm Adaptations in Recommender Systemscited by 45
- 2022RecBole 2.0: Towards a More Up-to-Date Recommendation Librarycited by 39
- 2021Jointly Optimizing Query Encoder and Product Quantization to Improve Retrieval Performancecited by 35
- 2020One Person, One Model, One World: Learning Continual User Representation without Forgettingcited by 30
50 most cited of 59 All 59 (JSON)
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Citing papers per year: 2023: 34; 2024: 53; 2025: 41; 2026: 40.
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38 more
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50 most cited of 168 All 168 (JSON)
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- 2026REPREC: Representation Driven Parameter-Efficient Recommendation System24 Jul 2026
- 2026Pailitao-MMSearch: Building Native E-Commerce Multimodal Search Foundation20 Jul 2026
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- 2026rEDMRec: Distilling Large Language Model Reasoning into an Editable Experience Memory for Recommendation19 Aug 2026
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- 2026HoloRec: Holistic Encoding and Interleaved Reasoning for Generative Recommendation13 Jun 2026
- 2026A Reproducibility Analysis of PO4ISR: Diagnosing and Mitigating Semantic Drift in LLM-Based Session Recommendation29 Apr 2026
- 2026On Reasoning Behind Next Occupation Recommendation23 Apr 2026
- 2025AdaRec: Adaptive Recommendation with LLMs via Narrative Profiling and Dual-Channel Reasoning10 Nov 2025
- 2025Catalog-Native LLM: Speaking Item-ID Dialect with Less Entanglement for Recommendation30 Sep 2025
- 2025TrackRec: Iterative Alternating Feedback with Chain-of-Thought via Preference Alignment for Recommendation21 Aug 2025
- 2025Slow Thinking for Sequential Recommendation13 Apr 2025
- 2024Towards Next-Generation LLM-based Recommender Systems: A Survey and Beyond10 Oct 2024
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- 2026AtomRec: Evolving Atomic Memory for Agentic Recommendation4 Sep 2026
- 2026Dear Algo: A Precision-First Agentic Intent Layer for Unified Search and Recommendation16 Aug 2026
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- 2026APeB: Benchmarking Personalization Ability of Large Language Model Agents3 Jul 2026
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- 2026Less is More: Benchmarking LLM Based Recommendation Agents28 Jan 2026
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- 2025Tokenize Once, Recommend Anywhere: Unified Item Tokenization for Multi-domain LLM-based Recommendationcited by 1
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- 2026MoE-Prefill: Zero Redundancy Overheads in MoE Prefill Serving3 May 2026
- 2026Give Users the Wheel: Towards Promptable Recommendation Paradigm21 Feb 2026
- 2025Tokenize Once, Recommend Anywhere: Unified Item Tokenization for Multi-domain LLM-based Recommendation17 Nov 2025
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- 2023Representation Learning with Large Language Models for Recommendationcited by 155
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- 2023How Can Recommender Systems Benefit from Large Language Models: A Surveycited by 142
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- 2026The Recall Ceiling of LLM Recommendation Reranking27 Aug 2026
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- 2026REPREC: Representation Driven Parameter-Efficient Recommendation System24 Jul 2026
- 2026Pailitao-MMSearch: Building Native E-Commerce Multimodal Search Foundation20 Jul 2026
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