RLRF: Competitive Search Agent Design via Reinforcement Learning from Ranker Feedback
On the map: LLM agents and tool use → Web, search, and research agents
Abstract (arXiv)
Competitive search is a setting where document publishers modify them to improve their ranking in response to a query. Recently, publishers have increasingly leveraged LLMs to generate and modify competitive content. We introduce Reinforcement Learning from Ranker Feedback (RLRF), a framework that trains LLMs using preference datasets derived from ranking competitions. The goal of a publisher (LLM-based) agent is to optimize content for improved ranking while accounting for the strategies of competing agents. We generate the datasets using approaches that do not rely on human-authored data. We show that our proposed agents consistently and substantially outperform previously suggested approaches for LLM-based competitive document modification. We further show that our agents are effective with ranking functions they were not trained for (i.e., out of distribution) and they adapt to strategic opponents. These findings provide support to the significant potential of using reinforcement learning in competitive search.
Key facts. No citing papers in the map yet (data through 7 Oct 2026). Placed in Web, search, and research agents, one of 16 directions in LLM agents and tool use. Builds on 57 of its 87 references that are in the map. First posted on arXiv 5 Oct 2025.
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