mlsanityData to 7 Oct 2026

Auto-bidding and Auctions in Online Advertising: A Survey

arXiv 2408.07685 ↗First posted 14 Aug 2024cs.GTcited by 26

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Abstract (arXiv)

In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and cover a range of topics in this area, including bidding algorithms, equilibrium analysis and efficiency of common auction formats, and optimal auction design.

Key facts. Cited by 26 papers in the map (data through 7 Oct 2026). First posted on arXiv 14 Aug 2024.

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Cited by year (2026 to 7 Oct)

Citing papers per year: 2025: 12; 2026: 14.

26 papers.

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  1. 2025Generative Auto-Bidding with Value-Guided Explorationscited by 23
  2. 2025Joint Value Estimation and Bidding in Repeated First-Price Auctionscited by 6
  3. 2025Optimal Return-to-Go Guided Decision Transformer for Auto-Bidding in Advertisementcited by 4
  4. 2025Generative Large-Scale Pre-trained Models for Automated Ad Bidding Optimizationcited by 3
  5. 2025A New Benchmark for Online Learning with Budget-Balancing Constraintscited by 2
  6. 2025Expert-Guided Diffusion Planner for Auto-Biddingcited by 2
  7. 2026Delayed Feedback Modeling for Post-Click Gross Merchandise Volume Prediction: Benchmark, Insights and Approachescited by 2
  8. 2025Multi-agent Auto-Bidding with Latent Graph Diffusion Modelscited by 1
  9. 2025Autobidding Arena: unified evaluation of the classical and RL-based autobidding algorithmscited by 1
  10. 2026From No-Regret to Strategically Robust Learning in Repeated Auctionscited by 1
  11. 2026Learning to Bid with Unknown Private Values in Budget-Constrained First-Price Auctionscited by 1
  12. 2025Learning to Coordinate Bidders in Non-Truthful Auctionscited by 0
14 more
  1. 2025Smart Fast Finish: Preventing Overdelivery via Daily Budget Pacing at DoorDashcited by 0
  2. 2025Auto-bidding under Return-on-Spend Constraints with Uncertainty Quantificationcited by 0
  3. 2025Learning Personalized Ad Impact via Contextual Reinforcement Learning under Delayed Rewardscited by 0
  4. 2026Q-Regularized Generative Auto-Bidding: From Suboptimal Trajectories to Optimal Policiescited by 0
  5. 2026Guiding the Recommender: Information-Aware Auto-Bidding for Content Promotioncited by 0
  6. 2026Is Online Linear Optimization Sufficient for Strategic Robustness?cited by 0
  7. 2026AHBid: An Adaptable Hierarchical Bidding Framework for Cross-Channel Advertisingcited by 0
  8. 2026Uncertainty Quantification of Click and Conversion Estimates for the Autobiddingcited by 0
  9. 2026NextAds: Towards Next-generation Personalized Video Advertisingcited by 0
  10. 2026Efficiency of Proportional Mechanisms in Online Auto-Bidding Advertisingcited by 0
  11. 2026Strategic Bidding in 6G Spectrum Auctions with Large Language Modelscited by 0
  12. 2026Constrained Auto-Bidding via Generative Response Modelingcited by 0
  13. 2026Model Monotonicity in Autobidding Auctions: When Do Better Predictions Lead to Better Outcomes?cited by 0
  14. 2026Inference Auctionscited by 0