Rethinking Multimodal Content Moderation from an Asymmetric Angle with Mixed-modality

There is a rapidly growing need for multimodal content moderation (CM) as more and more content on social media is multimodal in nature. Existing unimodal CM systems may fail to catch harmful content that crosses modalities (e.g., memes or videos), which may lead to severe consequences. In this paper, we present a novel CM model, Asymmetric Mixed-Modal Moderation (AM3), to target multimodal and unimodal CM tasks. Specifically, to address the asymmetry in semantics between vision and language, AM3 has a novel asymmetric fusion architecture that is designed to not only fuse the common knowledge in both modalities but also to exploit the unique information in each modality. Unlike previous works that focus on representing the two modalities into a similar feature space while overlooking the intrinsic difference between the information conveyed in multimodality and in unimodality (asymmetry in modalities), we propose a novel cross-modality contrastive loss to learn the unique knowledge that only appears in multimodality. This is critical as some harmful intent may only be conveyed through the intersection of both modalities. With extensive experiments, we show that AM3 outperforms all existing state-of-the-art methods on both multimodal and unimodal CM benchmarks.