PTW: Pivotal Tuning Watermarking for Pre-Trained Image Generators
On the map: LLM safety and security → Watermarking generated content and models
Abstract (arXiv)
Deepfakes refer to content synthesized using deep generators, which, when misused, have the potential to erode trust in digital media. Synthesizing high-quality deepfakes requires access to large and complex generators only a few entities can train and provide. The threat is malicious users that exploit access to the provided model and generate harmful deepfakes without risking detection. Watermarking makes deepfakes detectable by embedding an identifiable code into the generator that is later extractable from its generated images. We propose Pivotal Tuning Watermarking (PTW), a method for watermarking pre-trained generators (i) three orders of magnitude faster than watermarking from scratch and (ii) without the need for any training data. We improve existing watermarking methods and scale to generators 4 × larger than related work. PTW can embed longer codes than existing methods while better preserving the generator's image quality. We propose rigorous, game-based definitions for robustness and undetectability, and our study reveals that watermarking is not robust against an adaptive white-box attacker who controls the generator's parameters. We propose an adaptive attack that can successfully remove any watermarking with access to only 200 non-watermarked images. Our work challenges the trustworthiness of watermarking for deepfake detection when the parameters of a generator are available. The source code to reproduce our experiments is available at https://github.com/nilslukas/gan-watermark.
Key facts. Cited by 37 papers in the map (data through 14 Oct 2026). Placed in Watermarking generated content and models, one of 12 directions in LLM safety and security. Builds on 40 of its 67 references that are in the map. First posted on arXiv 14 Apr 2023.
Builds on
40 of 67 references.
References · 40
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28 more
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Built on by
Citing papers per year: 2023: 6; 2024: 12; 2025: 11; 2026: 8.
37 papers.
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- 2023Invisible Image Watermarks Are Provably Removable Using Generative AIcited by 134
- 2024WAVES: Benchmarking the Robustness of Image Watermarkscited by 97
- 2023Identifying and Mitigating the Security Risks of Generative AIcited by 91
- 2024Ca2-VDM: Efficient Autoregressive Video Diffusion Model with Causal Generation and Cache Sharingcited by 74
- 2023Leveraging Optimization for Adaptive Attacks on Image Watermarkscited by 52
- 2024ViD-GPT: Introducing GPT-style Autoregressive Generation in Video Diffusion Modelscited by 36
- 2025SynthID-Image: Image watermarking at internet scalecited by 31
- 2024UnMarker: A Universal Attack on Defensive Image Watermarkingcited by 24
- 2024Watermarking Techniques for Large Language Models: A Surveycited by 23
- 2024InvisMark: Invisible and Robust Watermarking for AI-generated Image Provenancecited by 23
- 2024Hidden in the Noise: Two-Stage Robust Watermarking for Imagescited by 21
- 2024Optimizing Adaptive Attacks against Watermarks for Language Modelscited by 16
25 more
- 2024SoK: On the Role and Future of AIGC Watermarking in the Era of Gen-AIcited by 14
- 2024A Survey of Defenses Against AI-Generated Visual Media: Detection,Disruption, and Authenticationcited by 13
- 2025First-Place Solution to NeurIPS 2024 Invisible Watermark Removal Challengecited by 9
- 2024Watermark-based Attribution of AI-Generated Contentcited by 8
- 2025WMCopier: Forging Invisible Image Watermarks on Arbitrary Imagescited by 6
- 2025NoisePrints: Distortion-Free Watermarks for Authorship in Private Diffusion Modelscited by 6
- 2023A Somewhat Robust Image Watermark against Diffusion-based Editing Modelscited by 5
- 2025Decoder Gradient Shield: Provable and High-Fidelity Prevention of Gradient-Based Box-Free Watermark Removalcited by 5
- 2025Secure and Robust Watermarking for AI-generated Images: A Comprehensive Surveycited by 5
- 2025A Crack in the Bark: Leveraging Public Knowledge to Remove Tree-Ring Watermarkscited by 4
- 2025SPRINT: Robust Model Attribution of Generated Images via Secret Pixel Reconstructioncited by 4
- 2026MarkSweep: A No-box Removal Attack on AI-Generated Image Watermarking via Noise Intensification and Frequency-aware Denoisingcited by 4
- 2025SolidMark: Evaluating Image Memorization in Generative Modelscited by 3
- 2026RAVEN: Erasing Invisible Watermarks via Novel View Synthesiscited by 2
- 2023Pick your Poison: Undetectability versus Robustness in Data Poisoning Attackscited by 1
- 2024CLUE-MARK: Watermarking Diffusion Models using CLWEcited by 1
- 2026Decoder Gradient Shields: A Family of Provable and High-Fidelity Methods Against Gradient-Based Box-Free Watermark Removalcited by 1
- 2026DeMark: A Query-Free Black-Box Attack on Deepfake Watermarking Defensescited by 1
- 2026Off-The-Shelf Image-to-Image Models Are All You Need To Defeat Image Protection Schemescited by 1
- 2026Hide&Seek: Remove Image Watermarks with Negligible Cost via Pixel-wise Reconstructioncited by 1
- 2026Adaptively Robust LLM Monitoring via Activation Watermarkingcited by 1
- 2023Trustworthy Large Models in Vision: A Surveycited by 0
- 2025NWaaS: A Non-Intrusive and Privacy-Preserving Watermarking-as-a-Service System with Adaptive Resource Schedulingcited by 0
- 2025Unmasking Synthetic Realities in Generative AI: A Comprehensive Review of Adversarially Robust Deepfake Detection Systemscited by 0
- 2026Understanding Security and Privacy Perceptions of Content Creators Regarding AI Labels of AI-Generated Contentcited by 0
- 2026Understanding Security and Privacy Perceptions of Content Creators Regarding AI Labels of AI-Generated Content8 Aug 2026
- 2026Adaptively Robust LLM Monitoring via Activation Watermarking24 Mar 2026
- 2026Hide&Seek: Remove Image Watermarks with Negligible Cost via Pixel-wise Reconstruction1 Mar 2026
- 2026Off-The-Shelf Image-to-Image Models Are All You Need To Defeat Image Protection Schemes25 Feb 2026
- 2026MarkSweep: A No-box Removal Attack on AI-Generated Image Watermarking via Noise Intensification and Frequency-aware Denoising17 Feb 2026
- 2026DeMark: A Query-Free Black-Box Attack on Deepfake Watermarking Defenses23 Jan 2026
- 2026Decoder Gradient Shields: A Family of Provable and High-Fidelity Methods Against Gradient-Based Box-Free Watermark Removal17 Jan 2026
- 2026RAVEN: Erasing Invisible Watermarks via Novel View Synthesis13 Jan 2026
- 2025NoisePrints: Distortion-Free Watermarks for Authorship in Private Diffusion Models15 Oct 2025
- 2025SynthID-Image: Image watermarking at internet scale10 Oct 2025
- 2025Secure and Robust Watermarking for AI-generated Images: A Comprehensive Survey30 Sep 2025
- 2025First-Place Solution to NeurIPS 2024 Invisible Watermark Removal Challenge28 Aug 2025
25 more
- 2025SPRINT: Robust Model Attribution of Generated Images via Secret Pixel Reconstruction6 Aug 2025
- 2025Unmasking Synthetic Realities in Generative AI: A Comprehensive Review of Adversarially Robust Deepfake Detection Systems24 Jul 2025
- 2025NWaaS: A Non-Intrusive and Privacy-Preserving Watermarking-as-a-Service System with Adaptive Resource Scheduling24 Jul 2025
- 2025A Crack in the Bark: Leveraging Public Knowledge to Remove Tree-Ring Watermarks12 Jun 2025
- 2025WMCopier: Forging Invisible Image Watermarks on Arbitrary Images28 Mar 2025
- 2025SolidMark: Evaluating Image Memorization in Generative Models1 Mar 2025
- 2025Decoder Gradient Shield: Provable and High-Fidelity Prevention of Gradient-Based Box-Free Watermark Removal28 Feb 2025
- 2024Hidden in the Noise: Two-Stage Robust Watermarking for Images5 Dec 2024
- 2024Ca2-VDM: Efficient Autoregressive Video Diffusion Model with Causal Generation and Cache Sharing25 Nov 2024
- 2024SoK: On the Role and Future of AIGC Watermarking in the Era of Gen-AI18 Nov 2024
- 2024CLUE-MARK: Watermarking Diffusion Models using CLWE18 Nov 2024
- 2024InvisMark: Invisible and Robust Watermarking for AI-generated Image Provenance10 Nov 2024
- 2024Optimizing Adaptive Attacks against Watermarks for Language Models3 Oct 2024
- 2024Watermarking Techniques for Large Language Models: A Survey26 Aug 2024
- 2024A Survey of Defenses Against AI-Generated Visual Media: Detection,Disruption, and Authentication15 Jul 2024
- 2024ViD-GPT: Introducing GPT-style Autoregressive Generation in Video Diffusion Models16 Jun 2024
- 2024UnMarker: A Universal Attack on Defensive Image Watermarking14 May 2024
- 2024Watermark-based Attribution of AI-Generated Content5 Apr 2024
- 2024WAVES: Benchmarking the Robustness of Image Watermarks16 Jan 2024
- 2023A Somewhat Robust Image Watermark against Diffusion-based Editing Models22 Nov 2023
- 2023Trustworthy Large Models in Vision: A Survey16 Nov 2023
- 2023Leveraging Optimization for Adaptive Attacks on Image Watermarks29 Sep 2023
- 2023Identifying and Mitigating the Security Risks of Generative AI28 Aug 2023
- 2023Invisible Image Watermarks Are Provably Removable Using Generative AI2 Jun 2023
- 2023Pick your Poison: Undetectability versus Robustness in Data Poisoning Attacks7 May 2023
- 2023Invisible Image Watermarks Are Provably Removable Using Generative AIcited by 134
- 2024Watermarking Techniques for Large Language Models: A Surveycited by 23
- 2024InvisMark: Invisible and Robust Watermarking for AI-generated Image Provenancecited by 23
- 2024Optimizing Adaptive Attacks against Watermarks for Language Modelscited by 16
- 2024SoK: On the Role and Future of AIGC Watermarking in the Era of Gen-AIcited by 14
- 2024Watermark-based Attribution of AI-Generated Contentcited by 8
- 2025Secure and Robust Watermarking for AI-generated Images: A Comprehensive Surveycited by 5
- 2026MarkSweep: A No-box Removal Attack on AI-Generated Image Watermarking via Noise Intensification and Frequency-aware Denoisingcited by 4
- 2023Pick your Poison: Undetectability versus Robustness in Data Poisoning Attackscited by 1
- 2026DeMark: A Query-Free Black-Box Attack on Deepfake Watermarking Defensescited by 1
- 2026Adaptively Robust LLM Monitoring via Activation Watermarkingcited by 1
- 2026Understanding Security and Privacy Perceptions of Content Creators Regarding AI Labels of AI-Generated Contentcited by 0
- 2026Understanding Security and Privacy Perceptions of Content Creators Regarding AI Labels of AI-Generated Content8 Aug 2026
- 2026Adaptively Robust LLM Monitoring via Activation Watermarking24 Mar 2026
- 2026MarkSweep: A No-box Removal Attack on AI-Generated Image Watermarking via Noise Intensification and Frequency-aware Denoising17 Feb 2026
- 2026DeMark: A Query-Free Black-Box Attack on Deepfake Watermarking Defenses23 Jan 2026
- 2025Secure and Robust Watermarking for AI-generated Images: A Comprehensive Survey30 Sep 2025
- 2024SoK: On the Role and Future of AIGC Watermarking in the Era of Gen-AI18 Nov 2024
- 2024InvisMark: Invisible and Robust Watermarking for AI-generated Image Provenance10 Nov 2024
- 2024Optimizing Adaptive Attacks against Watermarks for Language Models3 Oct 2024
- 2024Watermarking Techniques for Large Language Models: A Survey26 Aug 2024
- 2024Watermark-based Attribution of AI-Generated Content5 Apr 2024
- 2023Invisible Image Watermarks Are Provably Removable Using Generative AI2 Jun 2023
- 2023Pick your Poison: Undetectability versus Robustness in Data Poisoning Attacks7 May 2023
- 2024Ca2-VDM: Efficient Autoregressive Video Diffusion Model with Causal Generation and Cache Sharingcited by 74
- 2024ViD-GPT: Introducing GPT-style Autoregressive Generation in Video Diffusion Modelscited by 36
- 2025NoisePrints: Distortion-Free Watermarks for Authorship in Private Diffusion Modelscited by 6
- 2023A Somewhat Robust Image Watermark against Diffusion-based Editing Modelscited by 5
- 2025A Crack in the Bark: Leveraging Public Knowledge to Remove Tree-Ring Watermarkscited by 4
- 2025SolidMark: Evaluating Image Memorization in Generative Modelscited by 3
- 2024CLUE-MARK: Watermarking Diffusion Models using CLWEcited by 1
- 2025NoisePrints: Distortion-Free Watermarks for Authorship in Private Diffusion Models15 Oct 2025
- 2025A Crack in the Bark: Leveraging Public Knowledge to Remove Tree-Ring Watermarks12 Jun 2025
- 2025SolidMark: Evaluating Image Memorization in Generative Models1 Mar 2025
- 2024Ca2-VDM: Efficient Autoregressive Video Diffusion Model with Causal Generation and Cache Sharing25 Nov 2024
- 2024CLUE-MARK: Watermarking Diffusion Models using CLWE18 Nov 2024
- 2024ViD-GPT: Introducing GPT-style Autoregressive Generation in Video Diffusion Models16 Jun 2024
- 2023A Somewhat Robust Image Watermark against Diffusion-based Editing Models22 Nov 2023
- 2024WAVES: Benchmarking the Robustness of Image Watermarkscited by 97
- 2023Identifying and Mitigating the Security Risks of Generative AIcited by 91
- 2023Leveraging Optimization for Adaptive Attacks on Image Watermarkscited by 52
- 2025SynthID-Image: Image watermarking at internet scalecited by 31
- 2024UnMarker: A Universal Attack on Defensive Image Watermarkingcited by 24
- 2024Hidden in the Noise: Two-Stage Robust Watermarking for Imagescited by 21
- 2024A Survey of Defenses Against AI-Generated Visual Media: Detection,Disruption, and Authenticationcited by 13
- 2025First-Place Solution to NeurIPS 2024 Invisible Watermark Removal Challengecited by 9
- 2025WMCopier: Forging Invisible Image Watermarks on Arbitrary Imagescited by 6
- 2025Decoder Gradient Shield: Provable and High-Fidelity Prevention of Gradient-Based Box-Free Watermark Removalcited by 5
- 2025SPRINT: Robust Model Attribution of Generated Images via Secret Pixel Reconstructioncited by 4
- 2026RAVEN: Erasing Invisible Watermarks via Novel View Synthesiscited by 2
12 most cited of 18 All 18 (JSON)
- 2026Hide&Seek: Remove Image Watermarks with Negligible Cost via Pixel-wise Reconstruction1 Mar 2026
- 2026Off-The-Shelf Image-to-Image Models Are All You Need To Defeat Image Protection Schemes25 Feb 2026
- 2026Decoder Gradient Shields: A Family of Provable and High-Fidelity Methods Against Gradient-Based Box-Free Watermark Removal17 Jan 2026
- 2026RAVEN: Erasing Invisible Watermarks via Novel View Synthesis13 Jan 2026
- 2025SynthID-Image: Image watermarking at internet scale10 Oct 2025
- 2025First-Place Solution to NeurIPS 2024 Invisible Watermark Removal Challenge28 Aug 2025
- 2025SPRINT: Robust Model Attribution of Generated Images via Secret Pixel Reconstruction6 Aug 2025
- 2025Unmasking Synthetic Realities in Generative AI: A Comprehensive Review of Adversarially Robust Deepfake Detection Systems24 Jul 2025
- 2025NWaaS: A Non-Intrusive and Privacy-Preserving Watermarking-as-a-Service System with Adaptive Resource Scheduling24 Jul 2025
- 2025WMCopier: Forging Invisible Image Watermarks on Arbitrary Images28 Mar 2025
- 2025Decoder Gradient Shield: Provable and High-Fidelity Prevention of Gradient-Based Box-Free Watermark Removal28 Feb 2025
- 2024Hidden in the Noise: Two-Stage Robust Watermarking for Images5 Dec 2024
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