Putting GPT-3's Creativity to the (Alternative Uses) Test
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Abstract (arXiv)
AI large language models have (co-)produced amazing written works from newspaper articles to novels and poetry. These works meet the standards of the standard definition of creativity: being original and useful, and sometimes even the additional element of surprise. But can a large language model designed to predict the next text fragment provide creative, out-of-the-box, responses that still solve the problem at hand? We put Open AI's generative natural language model, GPT-3, to the test. Can it provide creative solutions to one of the most commonly used tests in creativity research? We assessed GPT-3's creativity on Guilford's Alternative Uses Test and compared its performance to previously collected human responses on expert ratings of originality, usefulness and surprise of responses, flexibility of each set of ideas as well as an automated method to measure creativity based on the semantic distance between a response and the AUT object in question. Our results show that -- on the whole -- humans currently outperform GPT-3 when it comes to creative output. But, we believe it is only a matter of time before GPT-3 catches up on this particular task. We discuss what this work reveals about human and AI creativity, creativity testing and our definition of creativity.
Key facts. Cited by 62 papers in the map (data through 7 Oct 2026). Builds on 2 of its 24 references that are in the map. First posted on arXiv 10 Jun 2022.
Builds on
2 of 24 references.
References · 2
- 2020Language Models are Few-Shot Learnerscited by 32,199
- 2021Abstraction and Analogy-Making in Artificial Intelligencecited by 103
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Citing papers per year: 2022: 4; 2023: 7; 2024: 25; 2025: 13; 2026: 13.
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- 2025Has the Creativity of Large-Language Models peaked? An analysis of inter- and intra-LLM variability10 Apr 2025
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- 2024Can LLMs Replace Economic Choice Prediction Labs? The Case of Language-based Persuasion Games30 Jan 2024
- 2024How AI Ideas Affect the Creativity, Diversity, and Evolution of Human Ideas: Evidence From a Large, Dynamic Experiment24 Jan 2024
- 2024Assessing and Understanding Creativity in Large Language Models23 Jan 2024
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- 2025Thinking Outside the (Gray) Box: A Context-Based Score for Assessing Value and Originality in Neural Text Generationcited by 1
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- 2026CresOWLve: Benchmarking Creative Problem-Solving Over Real-World Knowledgecited by 0
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- 2026Large Language Models Align with the Human Brain during Creative Thinking3 Apr 2026
- 2026CresOWLve: Benchmarking Creative Problem-Solving Over Real-World Knowledge3 Apr 2026
- 2025Training Emergent Joint Associations: A Reinforcement Learning Approach to Creative Thinking in Language Models22 Nov 2025
- 2025Thinking Outside the (Gray) Box: A Context-Based Score for Assessing Value and Originality in Neural Text Generation18 Feb 2025
- 2024Enhancing Creativity in Large Language Models through Associative Thinking Strategies9 May 2024
- 2025Creative Preference Optimizationcited by 24
- 2025Creative Preference Optimization20 May 2025
- 2023Challenges and Applications of Large Language Modelscited by 251
- 2022Co-Writing Screenplays and Theatre Scripts with Language Models: An Evaluation by Industry Professionalscited by 191
- 2023Skill-it! A Data-Driven Skills Framework for Understanding and Training Language Modelscited by 120
- 2022Who is GPT-3? An Exploration of Personality, Values and Demographicscited by 112
- 2023Language Model Behavior: A Comprehensive Surveycited by 92
- 2024LLM Discussion: Enhancing the Creativity of Large Language Models via Discussion Framework and Role-Playcited by 65
- 2023On the Creativity of Large Language Modelscited by 57
- 2025We're Different, We're the Same: Creative Homogeneity Across LLMscited by 41
- 2024A Survey on Large Language Model Hallucination via a Creativity Perspectivecited by 38
- 2024Assessing and Understanding Creativity in Large Language Modelscited by 35
- 2024AI for social science and social science of AI: A Surveycited by 29
- 2024Divergent Creativity in Humans and Large Language Modelscited by 29
12 most cited of 52 All 52 (JSON)
- 2026Is Imagination Derived from Hallucination? A Cross-Taxonomy Evaluation of Imagination and Hallucination in Large Language Models26 Aug 2026
- 2026AGC-Bench: Measuring Artificial General Creativity1 Jul 2026
- 2026Before and After Temperature: A Distributional View of Creative LLM Generation31 May 2026
- 2026Assessing the Creativity of Large Language Models: Testing, Limits, and New Frontiers13 May 2026
- 2026Decoding AI Authorship: Can LLMs Truly Mimic Human Style Across Literature and Politics?24 Mar 2026
- 2026Beyond Divergent Creativity: A Human-Based Evaluation of Creativity in Large Language Models28 Jan 2026
- 2026LLM Review: Enhancing Creative Writing via Blind Peer Review Feedback12 Jan 2026
- 2025Deep Associations, High Creativity: A Simple yet Effective Metric for Evaluating Large Language Models14 Oct 2025
- 2025What Shapes a Creative Machine Mind? Comprehensively Benchmarking Creativity in Foundation Models5 Oct 2025
- 2025Evaluating the Creativity of LLMs in Persian Literary Text Generation22 Sep 2025
- 2025Can Mental Imagery Improve the Thinking Capabilities of AI Systems?16 Jul 2025
- 2025Evaluating Text Creativity across Diverse Domains: A Dataset and Large Language Model Evaluator25 May 2025
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