Seeing Without Exposing: Adaptive Privacy Control for Open-World, Context-Hungry MLLMs

Multimodal large language models (MLLMs) have raised new privacy challenges. On the data side, user-provided inputs often include unpredictable sensitive information; while on the downstream task side, model reasoning depends on rich visual context that may itself be privacy-sensitive. Existing privacy protection methods, however, rely on predefined sensitive categories and fixed obfuscation strategies, struggling to tackle such challenges in MLLMs. To address this dilemma, we propose Anchored Privacy Drifting (APD), a training-free method that drifts privacy-sensitive elements toward semantically equivalent alternatives while anchoring contextual cues to the source image. To systematically evaluate this dual objective of privacy protection and contextual preservation, we introduce AdaptShield, a comprehensive benchmark covering 22 privacy categories, which combines conventional privacy metrics with MLLM-based assessments of contextual utility. Extensive experiments show that our method achieves balanced improvements in both privacy sanitization and content retention, with average gains of 10.4% on textual categories and 8.5% under MLLM-based evaluation across four MLLM series, i.e., Qwen2.5, Qwen3, InternVL3, and InternVL3.5.