Leveraging Wikidata for Geographically Informed Sociocultural Bias Dataset Creation: Application to Latin America

Large Language Models (LLMs) exhibit inequalities with respect to various cultural contexts. Most prominent open-weights models are trained on Global North data and show prejudicial behavior towards other cultures. Moreover, there is a notable lack of resources to detect biases in non-English languages, especially from Latin America (Latam), a continent containing various cultures, even though they share a common cultural ground. We propose to leverage the content of Wikipedia, the structure of the Wikidata knowledge graph, and expert knowledge from social science in order to create a dataset of question/answer (Q/As) pairs, based on the different popular and social cultures of various Latin American countries. We create the LatamQA database of over 26k questions and associated answers extracted from 26k Wikipedia articles, and transformed into multiple-choice questions (MCQ) in Spanish and Portuguese, in turn translated to English. We use this MCQ to quantify the degree of knowledge of various LLMs and find out (i) a discrepancy in performances between the Latam countries, ones being easier than others for the majority of the models, (ii) that the models perform better in their original language, and (iii) that Iberian Spanish culture is better known than Latam one.