Orthogonal Uplift Learning with Permutation-Invariant Representations for Combinatorial Treatments
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Abstract (arXiv)
We study uplift estimation for combinatorial treatments. Uplift measures the pure incremental causal effect of an intervention (e.g., sending a coupon or a marketing message) on user behavior, modeled as a conditional individual treatment effect. Many real-world interventions are combinatorial: a treatment is a policy that specifies context-dependent action distributions rather than a single atomic label. Although recent work considers structured treatments, most methods rely on categorical or opaque encodings, limiting robustness and generalization to rare or newly deployed policies. We propose an uplift estimation framework that aligns treatment representation with causal semantics. Each policy is represented by the mixture it induces over contextaction components and embedded via a permutation-invariant aggregation. This representation is integrated into an orthogonalized low-rank uplift model, extending Robinson-style decompositions to learned, vector-valued treatments. We show that the resulting estimator is expressive for policy-induced causal effects, orthogonally robust to nuisance estimation errors, and stable under small policy perturbations. Experiments on large-scale randomized platform data demonstrate improved uplift accuracy and stability in long-tailed policy regimes
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References · 10
- 2017Deep Setscited by 1,394
- 2015Estimation and Inference of Heterogeneous Treatment Effects using Random Forestscited by 597
- 2018On the Generalization of Equivariance and Convolution in Neural Networks to the Action of Compact Groupscited by 296
- 2019Adapting Neural Networks for the Estimation of Treatment Effectscited by 285
- 2015Recursive Partitioning for Heterogeneous Causal Effectscited by 254
- 2020Estimating Counterfactual Treatment Outcomes over Time Through Adversarially Balanced Representationscited by 154
- 2019Learning Counterfactual Representations for Estimating Individual Dose-Response Curvescited by 90
- 2021Causal Effect Inference for Structured Treatmentscited by 38
- 2023Explicit Feature Interaction-aware Uplift Network for Online Marketingcited by 25
- 2022Learning Disentangled Representations for Counterfactual Regression via Mutual Information Minimizationcited by 18
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