Click-through Rate Prediction with Auto-Quantized Contrastive Learning
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Abstract (arXiv)
Click-through rate (CTR) prediction becomes indispensable in ubiquitous web recommendation applications. Nevertheless, the current methods are struggling under the cold-start scenarios where the user interactions are extremely sparse. We consider this problem as an automatic identification about whether the user behaviors are rich enough to capture the interests for prediction, and propose an Auto-Quantized Contrastive Learning (AQCL) loss to regularize the model. Different from previous methods, AQCL explores both the instance-instance and the instance-cluster similarity to robustify the latent representation, and automatically reduces the information loss to the active users due to the quantization. The proposed framework is agnostic to different model architectures and can be trained in an end-to-end fashion. Extensive results show that it consistently improves the current state-of-the-art CTR models.
Key facts. Cited by 7 papers in the map (data through 14 Oct 2026). Builds on 49 of its 69 references that are in the map. First posted on arXiv 27 Sep 2021.
Builds on
49 of 69 references.
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Built on by
Citing papers per year: 2021: 1; 2022: 2; 2023: 2; 2024: 0; 2025: 2.
7 papers.
- 2021Edge-Cloud Polarization and Collaboration: A Comprehensive Survey for AIcited by 39
- 2022CL4CTR: A Contrastive Learning Framework for CTR Predictioncited by 14
- 2025Distinguished Quantized Guidance for Diffusion-based Sequence Recommendationcited by 13
- 2022Device-Cloud Collaborative Recommendation via Meta Controllercited by 10
- 2023MAP: A Model-agnostic Pretraining Framework for Click-through Rate Predictioncited by 10
- 2025PCR-CA: Parallel Codebook Representations with Contrastive Alignment for Multiple-Category App Recommendationcited by 2
- 2023Contrastive Multi-view Framework for Customer Lifetime Value Predictioncited by 1
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- 2025Distinguished Quantized Guidance for Diffusion-based Sequence Recommendation29 Jan 2025
- 2023MAP: A Model-agnostic Pretraining Framework for Click-through Rate Prediction3 Aug 2023
- 2023Contrastive Multi-view Framework for Customer Lifetime Value Prediction26 Jun 2023
- 2022CL4CTR: A Contrastive Learning Framework for CTR Prediction1 Dec 2022
- 2022Device-Cloud Collaborative Recommendation via Meta Controller7 Jul 2022
- 2021Edge-Cloud Polarization and Collaboration: A Comprehensive Survey for AI11 Nov 2021
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- 2024RAT: Retrieval-Augmented Transformer for Click-Through Rate Prediction
- 2025DGenCTR: Towards a Universal Generative Paradigm for Click-Through Rate Prediction via Discrete Diffusion
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