Wide & Deep Learning for Recommender Systems
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Abstract (arXiv)
Generalized linear models with nonlinear feature transformations are widely used for large-scale regression and classification problems with sparse inputs. Memorization of feature interactions through a wide set of cross-product feature transformations are effective and interpretable, while generalization requires more feature engineering effort. With less feature engineering, deep neural networks can generalize better to unseen feature combinations through low-dimensional dense embeddings learned for the sparse features. However, deep neural networks with embeddings can over-generalize and recommend less relevant items when the user-item interactions are sparse and high-rank. In this paper, we present Wide & Deep learning---jointly trained wide linear models and deep neural networks---to combine the benefits of memorization and generalization for recommender systems. We productionized and evaluated the system on Google Play, a commercial mobile app store with over one billion active users and over one million apps. Online experiment results show that Wide & Deep significantly increased app acquisitions compared with wide-only and deep-only models. We have also open-sourced our implementation in TensorFlow.
Key facts. Cited by 745 papers in the map (data through 7 Oct 2026). First posted on arXiv 24 Jun 2016.
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Citing papers per year: 2020: 1; 2021: 138; 2022: 135; 2023: 158; 2024: 121; 2025: 100; 2026: 92.
745 papers.
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- 2021Deep Neural Networks and Tabular Data: A Surveycited by 489
- 2022Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)cited by 396
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- 2021Label Leakage and Protection in Two-party Split Learningcited by 87
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12 most cited of 698 All 698 (JSON)
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- 2026Fast And Accurate Text Content File Type Identification18 Sep 2026
- 2026LIGE-GR: A Smooth Leap from Ranking to Generative Recommendation in the LLM Era16 Sep 2026
- 2026Recommendation Retrievers Need Verifiers: Universal Generative Reranking for Sequential Recommendations10 Sep 2026
- 2026Continual Graph Memory for Adaptive Recommendation under Intent Drift4 Sep 2026
- 2026BioSync: Transformer-Based Cross-Modal Fusion for a Multimodal Physiological Digital Biomarker3 Sep 2026
- 2026From Language to Behavior: Scaling Sequence Transformers for Industrial Recommendation Ranking with Rec-Native Designs1 Sep 2026
- 2026From Feature Interaction to Feature Transport - A Unified Block for Scalable Recommendation Models31 Aug 2026
- 2026Personalized and Multi-View Representation for Federated Cold-Start Recommendation28 Aug 2026
- 2026Profiling What Matters: Context-Aware Item Profiles from Large-Scale Metadata for LLM Recommenders21 Aug 2026
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