First Frame Is the Place to Go for Video Content Customization
Not on the map. Why?
Abstract (arXiv)
What role does the first frame play in video generation models? Traditionally, it's viewed as the spatial-temporal starting point of a video, merely a seed for subsequent animation. In this work, we reveal a fundamentally different perspective: video models implicitly treat the first frame as a conceptual memory buffer that stores visual entities for later reuse during generation. Leveraging this insight, we show that it's possible to achieve robust and generalized video content customization in diverse scenarios, using only 20-50 training examples without architectural changes or large-scale finetuning. This unveils a powerful, overlooked capability of video generation models for reference-based video customization.
Key facts. Cited by 12 papers in the map (data through 14 Oct 2026). Builds on 43 of its 49 references that are in the map. First posted on arXiv 19 Nov 2025.
Builds on
43 of 49 references.
References · 43
- 2021High-Resolution Image Synthesis with Latent Diffusion Modelscited by 18,863
- 2022Scalable Diffusion Models with Transformerscited by 6,054
- 2024GPT-4o System Cardcited by 4,588
- 2025Gemini 2.5: Pushing the Frontier with Advanced Reasoning, Multimodality, Long Context, and Next Generation Agentic Capabilitiescited by 3,796
- 2022DreamBooth: Fine Tuning Text-to-Image Diffusion Models for Subject-Driven Generationcited by 3,300
- 2024SAM 2: Segment Anything in Images and Videoscited by 2,863
- 2025Wan: Open and Advanced Large-Scale Video Generative Modelscited by 2,708
- 2023Stable Video Diffusion: Scaling Latent Video Diffusion Models to Large Datasetscited by 2,581
- 2024CogVideoX: Text-to-Video Diffusion Models with An Expert Transformercited by 2,261
- 2023MMBench: Is Your Multi-modal Model an All-around Player?cited by 2,141
- 2017Decoupled Weight Decay Regularizationcited by 1,831
- 2025Qwen-Image Technical Reportcited by 1,044
31 more
- 2024Emu3: Next-Token Prediction is All You Needcited by 781
- 2025Qwen2.5-Omni Technical Reportcited by 736
- 2024SpatialVLM: Endowing Vision-Language Models with Spatial Reasoning Capabilitiescited by 706
- 2023Baichuan 2: Open Large-scale Language Modelscited by 670
- 2024Movie Gen: A Cast of Media Foundation Modelscited by 644
- 2025Video-R1: Reinforcing Video Reasoning in MLLMscited by 484
- 2024Transfusion: Predict the Next Token and Diffuse Images with One Multi-Modal Modelcited by 483
- 2025VACE: All-in-One Video Creation and Editingcited by 479
- 2024Sora: A Review on Background, Technology, Limitations, and Opportunities of Large Vision Modelscited by 477
- 2023Mitigating Hallucination in Large Multi-Modal Models via Robust Instruction Tuningcited by 445
- 2023Vid2Seq: Large-Scale Pretraining of a Visual Language Model for Dense Video Captioningcited by 263
- 2025Video models are zero-shot learners and reasonerscited by 220
- 2024PhysDreamer: Physics-Based Interaction with 3D Objects via Video Generationcited by 191
- 2023DreamVideo: Composing Your Dream Videos with Customized Subject and Motioncited by 188
- 2024In-Context LoRA for Diffusion Transformerscited by 158
- 2024Identity-Preserving Text-to-Video Generation by Frequency Decompositioncited by 158
- 2024MS-Diffusion: Multi-subject Zero-shot Image Personalization with Layout Guidancecited by 144
- 2024Eagle: Exploring The Design Space for Multimodal LLMs with Mixture of Encoderscited by 139
- 2023VideoBooth: Diffusion-based Video Generation with Image Promptscited by 126
- 2025Go-with-the-Flow: Motion-Controllable Video Diffusion Models Using Real-Time Warped Noisecited by 117
- 2025Self-Rewarding Vision-Language Model via Reasoning Decompositioncited by 97
- 2025SkyReels-A2: Compose Anything in Video Diffusion Transformerscited by 73
- 2025Multi-subject Open-set Personalization in Video Generationcited by 66
- 2023Revisiting Few-Shot Object Detection with Vision-Language Modelscited by 32
- 2025VideoHallu: Evaluating and Mitigating Multi-modal Hallucinations on Synthetic Video Understandingcited by 32
- 2025HOIGen-1M: A Large-scale Dataset for Human-Object Interaction Video Generationcited by 26
- 2024Repurposing Pre-trained Video Diffusion Models for Event-based Video Interpolationcited by 23
- 2025DreamActor-H1: High-Fidelity Human-Product Demonstration Video Generation via Motion-designed Diffusion Transformerscited by 22
- 2024Distilling Vision-Language Models on Millions of Videoscited by 20
- 2025VideoMage: Multi-Subject and Motion Customization of Text-to-Video Diffusion Modelscited by 17
- 2025Character Mixing for Video Generationcited by 2
Built on by
Citing papers per year: 2025: 1; 2026: 11.
12 papers.
- 2026VideoGPA: Distilling Geometry Priors for 3D-Consistent Video Generationcited by 23
- 2026Echo-Memory: A Controlled Study of Memory in Action World Modelscited by 6
- 2025From Inpainting to Layer Decomposition: Repurposing Generative Inpainting Models for Image Layer Decompositioncited by 4
- 2026Omni-Customizer: End-to-End MultiModal Customization for Joint Audio-Video Generationcited by 2
- 2026OmniTryOn: Video Try-On Anything at Once!cited by 1
- 2026DomainShuttle: Freeform Open Domain Subject-driven Text-to-video Generationcited by 1
- 2026Apple-π: Benchmarking Thinking with Video Towards Law-Grounded Physical Intelligencecited by 1
- 2026HOMIE: Human-object Centric Video Personalization via Multimodal Intelligent Enhancementcited by 1
- 2026Spatial-Temporal Decoupled Reference Conditioning for Identity-Preserving Text-to-Video Generationcited by 0
- 2026RhymeFlow: Training-Free Acceleration for Video Generation with Asynchronous Denoising Flow Schedulingcited by 0
- 2026Golden Anchor for Video Generationcited by 0
- 2026CineMem: Attention-Aligned Fine-grained Memory Retrieval for Multi-Shot Long Video Generationcited by 0
- 2026CineMem: Attention-Aligned Fine-grained Memory Retrieval for Multi-Shot Long Video Generation13 Oct 2026
- 2026Golden Anchor for Video Generation9 Oct 2026
- 2026HOMIE: Human-object Centric Video Personalization via Multimodal Intelligent Enhancement20 Jul 2026
- 2026Apple-π: Benchmarking Thinking with Video Towards Law-Grounded Physical Intelligence17 Jul 2026
- 2026DomainShuttle: Freeform Open Domain Subject-driven Text-to-video Generation24 Jun 2026
- 2026Echo-Memory: A Controlled Study of Memory in Action World Models8 Jun 2026
- 2026OmniTryOn: Video Try-On Anything at Once!7 Jun 2026
- 2026RhymeFlow: Training-Free Acceleration for Video Generation with Asynchronous Denoising Flow Scheduling4 Jun 2026
- 2026Spatial-Temporal Decoupled Reference Conditioning for Identity-Preserving Text-to-Video Generation1 Jun 2026
- 2026Omni-Customizer: End-to-End MultiModal Customization for Joint Audio-Video Generation17 May 2026
- 2026VideoGPA: Distilling Geometry Priors for 3D-Consistent Video Generation30 Jan 2026
- 2025From Inpainting to Layer Decomposition: Repurposing Generative Inpainting Models for Image Layer Decomposition26 Nov 2025