Teaching LLM to be Persuasive: Reward-Enhanced Policy Optimization for Alignment from Heterogeneous Rewards
On the map: LLM alignment / RLHF / preference optimisation → Reward modeling and RLHF
Abstract (arXiv)
We deploy large language models (LLMs) as business development (BD) agents for persuasive price negotiation in online travel agencies (OTAs). The agent must follow a multi-stage Standard Operating Procedure (SOP) and strict guardrails (no over-promising and no hallucinations), while remaining human-like and effective over long, multi-turn dialogues. We propose Reward-Enhanced Policy Optimization (REPO), a reinforcement learning post-training method that combines heterogeneous rewards: a preference-trained reward model (RM), an LLM-as-a-judge (RJ) for nuanced behaviors (e.g., emotional value and SOP compliance), and rule-based reward functions (RF) (mainly regex-based) for deterministic checks on numerics, formatting, and guardrails. In expert consensus evaluation (three human experts; 30 online conversations and 45 curated bad cases), REPO improves average dialogue rating to 4.63 (+0.33 over GRPO) and raises the share of conversations with at least one excellent response to 66.67% (+23.34 pp over GRPO), while achieving a 93.33% bad-case fix rate with 75.56% clean fixes. In a production A/B test on 9,653 real customer conversations (vs. an intent-driven dialogue system), REPO improves response rate by +12.14 pp and task success rate by +5.94 pp (p<0.001).
Key facts. Cited by 1 paper in the map (data through 13 Oct 2026). Placed in Reward modeling and RLHF, one of 10 directions in LLM alignment / RLHF / preference optimisation. Builds on 8 of its 75 references that are in the map. First posted on arXiv 5 Oct 2025.
Builds on
8 of 75 references.
Closest ancestors · 2
Same direction, newest first
- 2025Agentic Reward Modeling: Integrating Human Preferences with Verifiable Correctness Signals for Reliable Reward Systems26 Feb
- 2023Direct Preference Optimization: Your Language Model is Secretly a Reward Model29 May
Other references · 6
- 2022Training language models to follow instructions with human feedbackcited by 15,856
- 2021LoRA: Low-Rank Adaptation of Large Language Modelscited by 14,231
- 2024DeepSeekMath: Pushing the Limits of Mathematical Reasoning in Open Language Modelscited by 9,091
- 2024A Survey on Recent Advances in LLM-Based Multi-turn Dialogue Systemscited by 170
- 2024MORL-Prompt: An Empirical Analysis of Multi-Objective Reinforcement Learning for Discrete Prompt Optimizationcited by 16
- 2025Empowering LLMs in Task-Oriented Dialogues: A Domain-Independent Multi-Agent Framework and Fine-Tuning Strategycited by 3
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Citing papers per year: 2026: 1.
1 paper.
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Close in wording, no citation either way
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- 2025Uncertainty Quantification for Large Language Model Reward Learning under Heterogeneous Human Feedback
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- 2024Direct Nash Optimization: Teaching Language Models to Self-Improve with General Preferences
- 2026Do Small Language Models Learn to Negotiate? A Controlled Scaling Study of RL-Trained Sellers
- 2024Exploring RL-based LLM Training for Formal Language Tasks with Programmed Rewards