CustomVideoX: 3D Reference Attention Driven Dynamic Adaptation for Zero-Shot Customized Video Diffusion Transformers

Customized generation has achieved significant progress in image synthesis, yet personalized video generation remains challenging due to temporal inconsistencies and quality degradation. In this paper, we introduce CustomVideoX, an innovative framework leveraging the video diffusion transformer for personalized video generation from a reference image. CustomVideoX capitalizes on pre-trained video networks by exclusively training the LoRA parameters to extract reference features, ensuring both efficiency and adaptability. To facilitate seamless interaction between the reference image and video content, we propose 3D Reference Attention, which enables direct and simultaneous engagement of reference image features with all video frames across spatial and temporal dimensions. To mitigate the excessive influence of reference image features and textual guidance on generated video content during inference, we implement the Time-Aware Reference Attention Bias (TAB) strategy, dynamically modulating reference bias over different time steps. Additionally, we introduce the Entity Region-Aware Enhancement (ERAE) module, aligning highly activated regions of key entity tokens with reference feature injection by adjusting attention bias. To thoroughly evaluate personalized video generation, we establish a new benchmark, VideoBench, comprising over 50 objects and 100 prompts for extensive assessment. Experimental results show that CustomVideoX significantly outperforms existing methods in terms of video consistency and quality.