VideoMaker: Zero-shot Customized Video Generation with the Inherent Force of Video Diffusion Models

Zero-shot customized video generation has gained significant attention due to its substantial application potential. Existing methods rely on additional models to extract and inject reference subject features, assuming that the Video Diffusion Model (VDM) alone is insufficient for zero-shot customized video generation. However, these methods often struggle to maintain consistent subject appearance due to suboptimal feature extraction and injection techniques. In this paper, we reveal that VDM inherently possesses the force to extract and inject subject features. Departing from previous heuristic approaches, we introduce a novel framework that leverages VDM's inherent force to enable high-quality zero-shot customized video generation. Specifically, for feature extraction, we directly input reference images into VDM and use its intrinsic feature extraction process, which not only provides fine-grained features but also significantly aligns with VDM's pre-trained knowledge. For feature injection, we devise an innovative bidirectional interaction between subject features and generated content through spatial self-attention within VDM, ensuring that VDM has better subject fidelity while maintaining the diversity of the generated video. Experiments on both customized human and object video generation validate the effectiveness of our framework.