Cultural Dimensions of AI Perception: Charting Expectations, Risks, Benefits, Tradeoffs, and Value in Germany and China
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Abstract (arXiv)
As artificial intelligence (AI) continues to advance, understanding public perceptions -- including biases, risks, and benefits -- is essential for guiding research priorities and AI alignment, shaping public discourse, and informing policy. This exploratory study investigates cultural differences in mental models of AI using 71 imaginaries of AI's potential futures. Drawing on cross-cultural convenience samples from Germany (N=52) and China (N=60), we identify significant differences in expectations, evaluations, and risk-benefit tradeoffs. Participants from Germany generally provided more cautious assessments, whereas participants from China expressed greater optimism regarding AI's societal benefits. Chinese participants exhibited relatively balanced risk-benefit tradeoffs (β=-0.463 for risk and β=+0.484 for benefit, r2=.630). In contrast, German participants placed greater emphasis on AI's benefits and comparatively less on risks (β=-0.337 for risk and β=+0.715 for benefit, r2=.839). Visual cognitive maps illustrate these contrasts, offering new perspectives on how cultural contexts shape AI acceptance. Our findings highlight key factors influencing public perception and provide insights for aligning AI with societal values and promoting equitable and culturally sensitive integration of AI technologies.
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References · 6
- 2020Artificial Intelligence, Values and Alignmentcited by 443
- 2016Long-Term Trends in the Public Perception of Artificial Intelligencecited by 22
- 2019Exciting, Useful, Worrying, Futuristic: Public Perception of Artificial Intelligence in 8 Countriescited by 20
- 2024Mapping acceptance: micro scenarios as a dual-perspective approach for assessing public opinion and individual differences in technology perceptioncited by 3
- 2024Evaluating Privacy, Security, and Trust Perceptions in Conversational AI: A Systematic Reviewcited by 3
- 2024Mapping Public Perception of Artificial Intelligence: Expectations, Risk-Benefit Tradeoffs, and Value As Determinants for Societal Acceptancecited by 3
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