A Survey on Influence Maximization: From an ML-Based Combinatorial Optimization
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Abstract (arXiv)
Influence Maximization (IM) is a classical combinatorial optimization problem, which can be widely used in mobile networks, social computing, and recommendation systems. It aims at selecting a small number of users such that maximizing the influence spread across the online social network. Because of its potential commercial and academic value, there are a lot of researchers focusing on studying the IM problem from different perspectives. The main challenge comes from the NP-hardness of the IM problem and #P-hardness of estimating the influence spread, thus traditional algorithms for overcoming them can be categorized into two classes: heuristic algorithms and approximation algorithms. However, there is no theoretical guarantee for heuristic algorithms, and the theoretical design is close to the limit. Therefore, it is almost impossible to further optimize and improve their performance. With the rapid development of artificial intelligence, the technology based on Machine Learning (ML) has achieved remarkable achievements in many fields. In view of this, in recent years, a number of new methods have emerged to solve combinatorial optimization problems by using ML-based techniques. These methods have the advantages of fast solving speed and strong generalization ability to unknown graphs, which provide a brand-new direction for solving combinatorial optimization problems. Therefore, we abandon the traditional algorithms based on iterative search and review the recent development of ML-based methods, especially Deep Reinforcement Learning, to solve the IM problem and other variants in social networks. We focus on summarizing the relevant background knowledge, basic principles, common methods, and applied research. Finally, the challenges that need to be solved urgently in future IM research are pointed out.
Key facts. Cited by 15 papers in the map (data through 7 Oct 2026). Builds on 93 of its 258 references that are in the map. First posted on arXiv 6 Nov 2022.
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93 of 258 references.
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50 most cited of 93 All 93 (JSON)
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Citing papers per year: 2023: 1; 2024: 6; 2025: 7; 2026: 1.
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- 2024Graph Bayesian Optimization for Multiplex Influence Maximizationcited by 4
- 2024Influence Maximization via Graph Neural Banditscited by 4
- 2024DeepSN: A Sheaf Neural Framework for Influence Maximizationcited by 4
- 2024MIM-Reasoner: Learning with Theoretical Guarantees for Multiplex Influence Maximizationcited by 1
- 2024Predicting Cascading Failures with a Hyperparametric Diffusion Modelcited by 1
- 2025Critical Nodes Identification in Complex Networks: A Surveycited by 1
- 2025A Pressure-Based Diffusion Model for Influence Maximization on Social Networkscited by 1
- 2025DQ4FairIM: Fairness-aware Influence Maximization using Deep Reinforcement Learningcited by 1
- 2023Online Influence Maximization: Concept and Algorithmcited by 0
- 2024Non-Progressive Influence Maximization in Dynamic Social Networkscited by 0
- 2025Influence Strength Estimation in Hyperbolic Space for Social Influence Maximizationcited by 0
- 2025Influence Maximization in Temporal Social Networks with a Cold-Start Problem: A Supervised Approachcited by 0
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- 2025Bridging Computational Social Science and Deep Learning: Cultural Dissemination-Inspired Graph Neural Networkscited by 0
- 2026Revealing Positive and Negative Role Models to Help People Make Good Decisionscited by 0
- 2026Revealing Positive and Negative Role Models to Help People Make Good Decisions3 Mar 2026
- 2025DQ4FairIM: Fairness-aware Influence Maximization using Deep Reinforcement Learning29 Nov 2025
- 2025Bridging Computational Social Science and Deep Learning: Cultural Dissemination-Inspired Graph Neural Networks23 Sep 2025
- 2025Vulnerable Agent Identification in Large-Scale Multi-Agent Reinforcement Learning18 Sep 2025
- 2025A Pressure-Based Diffusion Model for Influence Maximization on Social Networks16 Sep 2025
- 2025Critical Nodes Identification in Complex Networks: A Survey8 Jul 2025
- 2025Influence Maximization in Temporal Social Networks with a Cold-Start Problem: A Supervised Approach15 Apr 2025
- 2025Influence Strength Estimation in Hyperbolic Space for Social Influence Maximization19 Feb 2025
- 2024DeepSN: A Sheaf Neural Framework for Influence Maximization16 Dec 2024
- 2024Non-Progressive Influence Maximization in Dynamic Social Networks10 Dec 2024
- 2024Influence Maximization via Graph Neural Bandits18 Jun 2024
- 2024Predicting Cascading Failures with a Hyperparametric Diffusion Model12 Jun 2024
3 more
- 2024Graph Bayesian Optimization for Multiplex Influence Maximizationcited by 4
- 2024Influence Maximization via Graph Neural Banditscited by 4
- 2024DeepSN: A Sheaf Neural Framework for Influence Maximizationcited by 4
- 2024MIM-Reasoner: Learning with Theoretical Guarantees for Multiplex Influence Maximizationcited by 1
- 2025Critical Nodes Identification in Complex Networks: A Surveycited by 1
- 2025A Pressure-Based Diffusion Model for Influence Maximization on Social Networkscited by 1
- 2025DQ4FairIM: Fairness-aware Influence Maximization using Deep Reinforcement Learningcited by 1
- 2023Online Influence Maximization: Concept and Algorithmcited by 0
- 2024Non-Progressive Influence Maximization in Dynamic Social Networkscited by 0
- 2025Influence Strength Estimation in Hyperbolic Space for Social Influence Maximizationcited by 0
- 2025Influence Maximization in Temporal Social Networks with a Cold-Start Problem: A Supervised Approachcited by 0
- 2025Vulnerable Agent Identification in Large-Scale Multi-Agent Reinforcement Learningcited by 0
12 most cited of 14 All 14 (JSON)
- 2026Revealing Positive and Negative Role Models to Help People Make Good Decisions3 Mar 2026
- 2025DQ4FairIM: Fairness-aware Influence Maximization using Deep Reinforcement Learning29 Nov 2025
- 2025Bridging Computational Social Science and Deep Learning: Cultural Dissemination-Inspired Graph Neural Networks23 Sep 2025
- 2025Vulnerable Agent Identification in Large-Scale Multi-Agent Reinforcement Learning18 Sep 2025
- 2025A Pressure-Based Diffusion Model for Influence Maximization on Social Networks16 Sep 2025
- 2025Critical Nodes Identification in Complex Networks: A Survey8 Jul 2025
- 2025Influence Maximization in Temporal Social Networks with a Cold-Start Problem: A Supervised Approach15 Apr 2025
- 2025Influence Strength Estimation in Hyperbolic Space for Social Influence Maximization19 Feb 2025
- 2024DeepSN: A Sheaf Neural Framework for Influence Maximization16 Dec 2024
- 2024Non-Progressive Influence Maximization in Dynamic Social Networks10 Dec 2024
- 2024Influence Maximization via Graph Neural Bandits18 Jun 2024
- 2024Graph Bayesian Optimization for Multiplex Influence Maximization25 Mar 2024
12 newest of 14 All 14 (JSON)