Network Revenue Management with Demand Learning and Fair Resource-Consumption Balancing

In addition to maximizing the total revenue, decision-makers in lots of industries would like to guarantee balanced consumption across different resources. For instance, in the retailing industry, ensuring a balanced consumption of resources from different suppliers enhances fairness and helps main a healthy channel relationship; in the cloud computing industry, resource-consumption balance helps increase customer satisfaction and reduce operational costs. Motivated by these practical needs, this paper studies the price-based network revenue management (NRM) problem with both demand learning and fair resource-consumption balancing. We introduce the regularized revenue, i.e., the total revenue with a balancing regularization, as our objective to incorporate fair resource-consumption balancing into the revenue maximization goal. We propose a primal-dual-type online policy with the Upper-Confidence-Bound (UCB) demand learning method to maximize the regularized revenue. We adopt several innovative techniques to make our algorithm a unified and computationally efficient framework for the continuous price set and a wide class of balancing regularizers. Our algorithm achieves a worst-case regret of widetilde O(N5/2√T), where N denotes the number of products and T denotes the number of time periods. Numerical experiments in a few NRM examples demonstrate the effectiveness of our algorithm in simultaneously achieving revenue maximization and fair resource-consumption balancing