Learning to Simulate Individuals from Macro Social Signals

Large language models are increasingly used to simulate how individuals respond to new situations, yet the behavioral reasoning behind these responses is either inherited from pretraining or learned from individual-level annotations, which offer limited behavioral diversity and little supervision of the reasoning itself. We propose to learn behavioral reasoning from prediction markets, whose price trajectories record how populations respond to real-world events at scale. We introduce macro2mind, which trains a language model with GRPO using market signals. A social behavioral decomposition makes behavioral reasoning an explicit step of forecasting: the model infers representative groups of market participants, predicts how each interprets the news and updates its beliefs, reasons about their interactions, and aggregates these responses into a price. A hindsight-regret curriculum with difficulty-aware sampling focuses training on transitions where hindsight-identified groups substantially improve the forecast while prioritizing examples that remain learnable for the current policy. The learned reasoning applies to user simulation without further training. On SWM-Bench, macro2mind achieves state-of-the-art directional accuracy and correlation on Polymarket. Trained on market data, it transfers zero-shot to four user-simulation benchmarks (Humanual, OvertonBench, PRISM, and CAD) and has competitive performance among zero-shot methods. Used as a data generator, macro2mind also raises a downstream simulator's accuracy on unseen users by 15.5 points, outperforming data generated by its backbone by 13.2 points.