The Agentic Web Requires New Normative Infrastructure

The agentic web, in which users interact with the internet largely through agents acting on their behalf, is now technically feasible. However, many of the consumer and social benefits that could be realized by online AI agents acting scrupulously in their principals' interest are currently obstructed by outdated laws, terms of service, and other less formal practices which allow online platforms to block and degrade agent access, often in secret. Few distinctions are currently drawn between "malicious bots" and AI agents acting with the express delegated authority of a user. For the agentic web to realize its promise, it needs not only the technical infrastructure of protocols and interfaces, but the normative infrastructure of a broadly-accepted and socially-beneficial set of laws, norms and practices governing agentic access to online properties. Building that normative infrastructure requires a society-wide conversation. This paper aims to help precipitate that conversation, to identify normative principles that can guide it, and to advocate for policies that enable users' appropriately delegated agents to act online on their behalf, with as few curbs on their doing so as is reasonable given the other legitimate interests at stake.