Entity-Centric World Models: Interaction-Aware Masking for Causal Video Prediction

Learning predictive world models from unlabelled video is a foundational challenge in artificial intelligence. While Joint Embedding Predictive Architectures (JEPA) have set new benchmarks in semantic classification, they often remain physics-blind, failing to capture the causal dynamics necessary for downstream reasoning. We hypothesize that this stems from standard patch-based masking strategies, which prioritize visual texture over rare but informative kinematic events. We propose Interaction-Aware JEPA (IA-JEPA), which utilizes a self-supervised motion-centric masking strategy to prioritize physical interactions. By specifically targeting entities engaged in collisions or momentum transfers, we force the architecture to reconstruct latent trajectories rather than static background features. Evaluated on the CLEVRER benchmark, IA-JEPA achieves 14.26% accuracy on causal reasoning tasks, a significant lead over the 3.22% achieved by standard patch-masked baselines. Crucially, we demonstrate that IA-JEPA breaks the "static bias" of standard self-supervision by inducing a higher-entropy, more discriminative latent space (+10% entropy gain) that linearizes physical energy (R2=0.43). We show that this interaction bias generalizes to real-world human actions (Something-Something V2) and zero-shot physical puzzles (PHYRE-Lite). Our results provide a scalable, fully self-supervised path toward building foundational world models that begin to internalize the causal structure of the physical world.