MegaChat: A Synthetic Persian Q&A Dataset for High-Quality Sales Chatbot Evaluation

Small and medium-sized enterprises (SMEs) in Iran increasingly leverage Telegram for sales, where real-time engagement is essential for conversion. However, developing AI-driven chatbots for this purpose requires large, high-quality question-and-answer (Q&A) datasets, which are typically expensive and resource-intensive to produce, especially for low-resource languages like Persian. In this paper, we introduce MegaChat, the first fully synthetic Persian Q&A dataset designed to evaluate intelligent sales chatbots in Telegram-based e-commerce. We propose a novel, automated multi-agent architecture that generates persona-aware Q&A pairs by collecting data from active Telegram shopping channels. The system employs specialized agents for question generation, validation, and refinement, ensuring the production of realistic and diverse conversational data. To evaluate answer generation, we compare three classic retrieval-augmented generation (RAG) models with our advanced agentic system, which features multi-query retrieval, reranking, and persona-aligned response synthesis. Using GPT-5.1 for evaluation across six quality dimensions, our results show that the agentic architecture outperformed traditional RAG models in 4 out of 5 diverse channels, demonstrating its ability to generate scalable, high-quality datasets without relying on expensive human annotation or complex fine-tuning. MegaChat provides SMEs with an efficient, cost-effective solution for building intelligent customer engagement systems in specialized commercial domains, enabling advancements in multilingual conversational AI for low-resource languages. Download: https://github.com/MegaChat-Tech/MegaChat-DataSet