Image-Seeking Intent Prediction for Cross-Device Product Search

Large Language Models (LLMs) are transforming personalized search, recommendations, and customer interaction in e-commerce. Customers increasingly shop across multiple devices, from voice-only assistants to multimodal displays, each offering different input and output capabilities. A proactive suggestion to switch devices can greatly improve the user experience, but it must be offered with high precision to avoid unnecessary friction. We address the challenge of predicting when a query requires visual augmentation and a cross-device switch to improve product discovery. We introduce Image-Seeking Intent Prediction, a novel task for LLM-driven e-commerce assistants that anticipates when a spoken product query should proactively trigger a visual on a screen-enabled device. Using large-scale production data from a multi-device retail assistant, including 900K voice queries, associated product retrievals, and behavioral signals such as image carousel engagement, we train IRP (Image Request Predictor), a model that leverages user input query and corresponding retrieved product metadata to anticipate visual intent. Our experiments show that combining query semantics with product data, particularly when improved through lightweight summarization, consistently improves prediction accuracy. Incorporating a differentiable precision-oriented loss further reduces false positives. These results highlight the potential of LLMs to power intelligent, cross-device shopping assistants that anticipate and adapt to user needs, enabling more seamless and personalized e-commerce experiences.