Benchmarking Image Embeddings for E-Commerce: Evaluating Off-the Shelf Foundation Models, Fine-Tuning Strategies and Practical Trade-offs

We benchmark foundation models image embeddings for classification and retrieval in e-Commerce, evaluating their suitability for real-world applications. Our study spans embeddings from pre-trained convolutional and transformer models trained via supervised, self-supervised, and text-image contrastive learning. We assess full fine-tuning and transfer learning (top-tuning) on six diverse e-Commerce datasets: fashion, consumer goods, cars, food, and retail. Results show full fine-tuning consistently performs well, while text-image and self-supervised embeddings can match its performance with less training. While supervised embeddings remain stable across architectures, SSL and contrastive embeddings vary significantly, often benefiting from top-tuning. Top-tuning emerges as an efficient alternative to full fine-tuning, reducing computational costs. We also explore cross-tuning, noting its impact depends on dataset characteristics. Our findings offer practical guidelines for embedding selection and fine-tuning strategies, balancing efficiency and performance.