Persuasion Should be Double-Blind: A Multi-Domain Dialogue Dataset With Faithfulness Based on Causal Theory of Mind

Persuasive dialogue is central to human communication, yet existing datasets often rely on a single language model generating both roles, producing unrealistic interactions that violate the double-blind nature of persuasion. To overcome this, we propose ToMMA, a multi-agent framework guided by causal Theory of Mind that enforces role separation and prevents information leakage. Using ToMMA, we build CToMPersu, a large-scale multi-turn, multi-domain dataset capturing realistic persuasion dynamics. Automatic evaluations show that CToMPersu produces more coherent and persuasive dialogues than prior datasets. Furthermore, when used as a knowledge base, CToMPersu significantly enhances the persuasive performance of large language models, as confirmed by both automatic and human evaluations.