Diffusion Models in Recommendation Systems: A Survey
On the map: Diffusion models → Diffusion recommenders
Abstract (arXiv)
Recommender systems remain an essential topic due to its wide application and business potential. Given the great generation capability exhibited by diffusion models in computer vision recently, many recommender systems have adopted diffusion models and found improvements in performance for various tasks. Research in this domain has been growing rapidly and calling for a systematic survey. In this survey paper, we propose and present a taxonomy based on three orthogonal axes to categorize recommender systems that utilize diffusion models. Distinct from a prior survey paper that categorizes based on the role of the diffusion model, we categorize based on the recommendation task at hand. The decision originates from the rationale that after all, the adoption of diffusion models is to enhance the recommendation performance, not vice versa: adapting the recommendation task to enable diffusion models. Nonetheless, we offer a unique perspective for diffusion models in recommender systems complementary to existing surveys. We present the foundational algorithms in diffusion models and their applications in recommender systems to summarize the rapid development in this field. Finally, we discuss open research directions to prepare and encourage further efforts to advance the field. We compile the relevant papers in a public GitHub repository.
Key facts. Cited by 3 papers in the map (data through 7 Oct 2026). Placed in Diffusion recommenders, one of 14 directions in Diffusion models. Builds on 136 of its 304 references that are in the map. First posted on arXiv 17 Jan 2025.
Builds on
136 of 304 references.
Closest ancestors · 28
Same direction, newest first
- 2024Score-based Generative Diffusion Models for Social Recommendations20 Dec
- 2024Dual Conditional Diffusion Models for Sequential Recommendation29 Oct
- 2024Guided Diffusion-based Counterfactual Augmentation for Robust Session-based Recommendation29 Oct
- 2024Generative Diffusion Models for Sequential Recommendations25 Oct
- 2024Generate and Instantiate What You Prefer: Text-Guided Diffusion for Sequential Recommendation17 Oct
- 2024Incorporating Classifier-Free Guidance in Diffusion Model-Based Recommendation16 Sep
- 2024A Survey on Diffusion Models for Recommender Systems8 Sep
- 2024How Fair is Your Diffusion Recommender Model?6 Sep
- 2024DimeRec: A Unified Framework for Enhanced Sequential Recommendation via Generative Diffusion Models22 Aug
- 2024Prompt-to-Slate: Diffusion Models for Prompt-Conditioned Slate Generation13 Aug
- 2024DiffMM: Multi-Modal Diffusion Model for Recommendation17 Jun
- 2024RecDiff: Diffusion Model for Social Recommendation1 Jun
16 more
- 2024Diffusion-based Contrastive Learning for Sequential Recommendation15 May
- 2024Collaborative Filtering Based on Diffusion Models: Unveiling the Potential of High-Order Connectivity22 Apr
- 2024A Directional Diffusion Graph Transformer for Recommendation4 Apr
- 2024ToDA: Target-oriented Diffusion Attacker against Recommendation System23 Jan
- 2024Denoising Diffusion Recommender Model13 Jan
- 2024Plug-in Diffusion Model for Sequential Recommendation5 Jan
- 2023DiffKG: Knowledge Graph Diffusion Model for Recommendation28 Dec
- 2023Graph Signal Diffusion Model for Collaborative Filtering15 Nov
- 2023Multi-Resolution Diffusion for Privacy-Sensitive Recommender Systems6 Nov
- 2023Generate What You Prefer: Reshaping Sequential Recommendation via Guided Diffusion31 Oct
- 2023LD4MRec: Simplifying and Powering Diffusion Model for Multimedia Recommendation27 Sep
- 2023Discrete Conditional Diffusion for Reranking in Recommendation14 Aug
- 2023RecFusion: A Binomial Diffusion Process for 1D Data for Recommendation15 Jun
- 2023Conditional Denoising Diffusion for Sequential Recommendation22 Apr
- 2023A Diffusion model for POI recommendation14 Apr
- 2023DiffuRec: A Diffusion Model for Sequential Recommendation3 Apr
Other references · 108
- 2017Attention Is All You Needcited by 59,932
- 2021Learning Transferable Visual Models From Natural Language Supervisioncited by 33,456
- 2020Language Models are Few-Shot Learnerscited by 32,199
- 2020Denoising Diffusion Probabilistic Modelscited by 20,851
- 2015U-Net: Convolutional Networks for Biomedical Image Segmentationcited by 19,604
- 2024The Llama 3 Herd of Modelscited by 14,192
- 2020Denoising Diffusion Implicit Modelscited by 9,655
- 2020Score-Based Generative Modeling through Stochastic Differential Equationscited by 8,964
- 2021Diffusion Models Beat GANs on Image Synthesiscited by 8,185
- 2023Direct Preference Optimization: Your Language Model is Secretly a Reward Modelcited by 7,916
- 2015Deep Unsupervised Learning using Nonequilibrium Thermodynamicscited by 7,005
- 2022Classifier-Free Diffusion Guidancecited by 5,717
38 more
- 2021Zero-Shot Text-to-Image Generationcited by 4,276
- 2019Generative Modeling by Estimating Gradients of the Data Distributioncited by 4,067
- 2021Improved Denoising Diffusion Probabilistic Modelscited by 3,736
- 2022DreamBooth: Fine Tuning Text-to-Image Diffusion Models for Subject-Driven Generationcited by 3,286
- 2016DeepLab: Semantic Image Segmentation with Deep Convolutional Nets, Atrous Convolution, and Fully Connected CRFscited by 3,239
- 2016Improved Techniques for Training GANscited by 2,938
- 2018Self-Attentive Sequential Recommendationcited by 1,169
- 2020LightGCN: Simplifying and Powering Graph Convolution Network for Recommendationcited by 1,134
- 2015Multi-Scale Context Aggregation by Dilated Convolutionscited by 1,128
- 2022Diffusion Models: A Comprehensive Survey of Methods and Applicationscited by 1,107
- 2022Diffusion Models in Vision: A Surveycited by 1,008
- 2022Diffusion-LM Improves Controllable Text Generationcited by 1,006
- 2023Pick-a-Pic: An Open Dataset of User Preferences for Text-to-Image Generationcited by 950
- 2019Graph Neural Networks for Social Recommendationcited by 711
- 2015Image-based Recommendations on Styles and Substitutescited by 702
- 2021Diffusion Schr"odinger Bridge with Applications to Score-Based Generative Modelingcited by 594
- 2016Ups and Downs: Modeling the Visual Evolution of Fashion Trends with One-Class Collaborative Filteringcited by 517
- 2020Graph Neural Networks in Recommender Systems: A Surveycited by 493
- 2017A Tutorial on Thompson Samplingcited by 420
- 2023A Survey on Large Language Models for Recommendationcited by 378
- 2022TabDDPM: Modelling Tabular Data with Diffusion Modelscited by 373
- 2016A Learned Representation For Artistic Stylecited by 340
- 2018Variational Autoencoders for Collaborative Filteringcited by 308
- 2020Self-supervised Graph Learning for Recommendationcited by 305
- 2017Dilated Residual Networkscited by 293
- 2022Diffusion Models for Medical Image Analysis: A Comprehensive Surveycited by 269
- 2020Bias and Debias in Recommender System: A Survey and Future Directionscited by 239
- 2016A Kernelized Stein Discrepancy for Goodness-of-fit Tests and Model Evaluationcited by 236
- 2016Unrolled Generative Adversarial Networkscited by 208
- 2021Reinforcement learning based recommender systems: A surveycited by 187
- 2018Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Ratecited by 172
- 2021A Survey of Graph Neural Networks for Recommender Systems: Challenges, Methods, and Directionscited by 144
- 2020A Survey on Conversational Recommender Systemscited by 142
- 2016Learning in Implicit Generative Modelscited by 124
- 2022Learning Vector-Quantized Item Representation for Transferable Sequential Recommenderscited by 112
- 2022A Survey on the Fairness of Recommender Systemscited by 102
- 2019A Survey on Session-based Recommender Systemscited by 97
- 2022Self-Supervised Learning for Recommender Systems: A Surveycited by 95
50 most cited of 108 All 108 (JSON)
Built on by
Citing papers per year: 2025: 1; 2026: 2.
3 papers.
- 2025When and What to Recommend: Joint Modeling of Timing and Content for Active Sequential Recommendationcited by 1
- 2026MedicalRec: Medical recommender system for image classification without retrainingcited by 0
- 2026Eval4DiRec: A Unified and Systematic Evaluation Framework for Diffusion-based Recommender Systemscited by 0
- 2026Eval4DiRec: A Unified and Systematic Evaluation Framework for Diffusion-based Recommender Systems28 Sep 2026
- 2026MedicalRec: Medical recommender system for image classification without retraining23 May 2026
- 2025When and What to Recommend: Joint Modeling of Timing and Content for Active Sequential Recommendation24 Nov 2025
Similar, not cited
Close in wording, no citation either way
- 2025Diffusion Recommender Models and the Illusion of Progress: A Concerning Study of Reproducibility and a Conceptual Mismatch
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- 2023A novel diffusion recommendation algorithm based on multi-scale cnn and residual lstm ↗
- 2025Continuous-time Discrete-space Diffusion Model for Recommendation
- 2025Fading to Grow: Growing Preference Ratios via Preference Fading Discrete Diffusion for Recommendation
- 2025Collaborative Diffusion Model for Recommender System
- 2024Bridging User Dynamics: Transforming Sequential Recommendations with Schr"odinger Bridge and Diffusion Models