Causality-Enhanced Behavior Sequence Modeling in LLMs for Personalized Recommendation
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Abstract (arXiv)
Recent advancements in recommender systems have focused on leveraging Large Language Models (LLMs) to improve user preference modeling, yielding promising outcomes. However, current LLM-based approaches struggle to fully leverage user behavior sequences, resulting in suboptimal preference modeling for personalized recommendations. In this study, we propose a novel Counterfactual Fine-Tuning (CFT) method to address this issue by explicitly emphasizing the role of behavior sequences when generating recommendations. Specifically, we employ counterfactual reasoning to identify the causal effects of behavior sequences on model output and introduce a task that directly fits the ground-truth labels based on these effects, achieving the goal of explicit emphasis. Additionally, we develop a token-level weighting mechanism to adjust the emphasis strength for different item tokens, reflecting the diminishing influence of behavior sequences from earlier to later tokens during predicting an item. Extensive experiments on real-world datasets demonstrate that CFT effectively improves behavior sequence modeling. Our codes are available at https://github.com/itsmeyjt/CFT.
Key facts. Cited by 8 papers in the map (data through 7 Oct 2026). Builds on 31 of its 51 references that are in the map. First posted on arXiv 30 Oct 2024.
Builds on
31 of 51 references.
References · 31
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19 more
- 2021Causal Intervention for Leveraging Popularity Bias in Recommendationcited by 116
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Built on by
Citing papers per year: 2025: 5; 2026: 3.
8 papers.
- 2025SteerX: Disentangled Steering for LLM Personalizationcited by 7
- 2025IGD: Token Decisiveness Modeling via Information Gain in LLMs for Personalized Recommendationcited by 5
- 2026Preference-Aware Rubric Learning for Personalized Evaluationcited by 2
- 2025Augment or Not? A Comparative Study of Pure and Augmented Large Language Model Recommenderscited by 1
- 2026BEAR: Towards Beam-Search-Aware Optimization for Recommendation with Large Language Modelscited by 1
- 2025Personalized Causal Graph Reasoning for LLMs: An Implementation for Dietary Recommendationscited by 0
- 2025Enhancing Temporal Sensitivity of Large Language Model for Recommendation with Counterfactual Tuningcited by 0
- 2026LBR: Towards Mitigating Length Bias in Large Language Models for Recommendationcited by 0
- 2026LBR: Towards Mitigating Length Bias in Large Language Models for Recommendation5 Jul 2026
- 2026Preference-Aware Rubric Learning for Personalized Evaluation29 May 2026
- 2026BEAR: Towards Beam-Search-Aware Optimization for Recommendation with Large Language Models30 Jan 2026
- 2025SteerX: Disentangled Steering for LLM Personalization25 Oct 2025
- 2025Enhancing Temporal Sensitivity of Large Language Model for Recommendation with Counterfactual Tuning3 Jul 2025
- 2025IGD: Token Decisiveness Modeling via Information Gain in LLMs for Personalized Recommendation16 Jun 2025
- 2025Augment or Not? A Comparative Study of Pure and Augmented Large Language Model Recommenders29 May 2025
- 2025Personalized Causal Graph Reasoning for LLMs: An Implementation for Dietary Recommendations28 Feb 2025