UniAR: A Unified model for predicting human Attention and Responses on visual content
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Abstract (arXiv)
Progress in human behavior modeling involves understanding both implicit, early-stage perceptual behavior, such as human attention, and explicit, later-stage behavior, such as subjective preferences or likes. Yet most prior research has focused on modeling implicit and explicit human behavior in isolation; and often limited to a specific type of visual content. We propose UniAR -- a unified model of human attention and preference behavior across diverse visual content. UniAR leverages a multimodal transformer to predict subjective feedback, such as satisfaction or aesthetic quality, along with the underlying human attention or interaction heatmaps and viewing order. We train UniAR on diverse public datasets spanning natural images, webpages, and graphic designs, and achieve SOTA performance on multiple benchmarks across various image domains and behavior modeling tasks. Potential applications include providing instant feedback on the effectiveness of UIs/visual content, and enabling designers and content-creation models to optimize their creation for human-centric improvements.
Key facts. Cited by 7 papers in the map (data through 14 Oct 2026). Builds on 37 of its 84 references that are in the map. First posted on arXiv 15 Dec 2023.
Builds on
37 of 84 references.
References · 37
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25 more
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Built on by
Citing papers per year: 2025: 5; 2026: 2.
7 papers.
- 2025Modeling Human Gaze Behavior with Diffusion Models for Unified Scanpath Predictioncited by 7
- 2025Modeling Saliency Dataset Biascited by 4
- 2025CrossGuard: Safeguarding MLLMs against Joint-Modal Implicit Malicious Attackscited by 4
- 2025OASST-ETC Dataset: Alignment Signals from Eye-tracking Analysis of LLM Responsescited by 3
- 2025Integrating Cognitive Processing Signals into Language Models: A Review of Advances, Applications and Future Directionscited by 2
- 2026Attend to Anything: Foundation Model for Unified Human Attention Modelingcited by 1
- 2026OpenVAM: Open-World Visual Attention Modeling with VLMscited by 0
- 2026OpenVAM: Open-World Visual Attention Modeling with VLMs25 Sep 2026
- 2026Attend to Anything: Foundation Model for Unified Human Attention Modeling2 Jun 2026
- 2025CrossGuard: Safeguarding MLLMs against Joint-Modal Implicit Malicious Attacks20 Oct 2025
- 2025Modeling Human Gaze Behavior with Diffusion Models for Unified Scanpath Prediction30 Jul 2025
- 2025Modeling Saliency Dataset Bias15 May 2025
- 2025Integrating Cognitive Processing Signals into Language Models: A Review of Advances, Applications and Future Directions9 Apr 2025
- 2025OASST-ETC Dataset: Alignment Signals from Eye-tracking Analysis of LLM Responses13 Mar 2025