Alleviating Cold-start Problem in CTR Prediction with A Variational Embedding Learning Framework
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Abstract (arXiv)
We propose a general Variational Embedding Learning Framework (VELF) for alleviating the severe cold-start problem in CTR prediction. VELF addresses the cold start problem via alleviating over-fits caused by data-sparsity in two ways: learning probabilistic embedding, and incorporating trainable and regularized priors which utilize the rich side information of cold start users and advertisements (Ads). The two techniques are naturally integrated into a variational inference framework, forming an end-to-end training process. Abundant empirical tests on benchmark datasets well demonstrate the advantages of our proposed VELF. Besides, extended experiments confirmed that our parameterized and regularized priors provide more generalization capability than traditional fixed priors.
Key facts. Cited by 13 papers in the map (data through 7 Oct 2026). Builds on 20 of its 38 references that are in the map. First posted on arXiv 17 Jan 2022.
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20 of 38 references.
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8 more
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Citing papers per year: 2023: 1; 2024: 3; 2025: 8; 2026: 1.
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- 2025Addressing Cold-start Problem in Click-Through Rate Prediction via Supervised Diffusion Modelingcited by 4
- 2025The Evolution of Embedding Table Optimization and Multi-Epoch Training in Pinterest Ads Conversioncited by 3
- 2024Dynamic User Interest Augmentation via Stream Clustering and Memory Networks in Large-Scale Recommender Systemscited by 2
- 2025DGenCTR: Towards a Universal Generative Paradigm for Click-Through Rate Prediction via Discrete Diffusioncited by 2
- 2026IDProxy: CTR Prediction with Multimodal LLMs for Cold-Start Recommendation at Xiaohongshucited by 2
- 2024Geometric Collaborative Filtering with Convergencecited by 1
- 2025AuditAgent: Expert-Guided Multi-Agent Reasoning for Cross-Document Fraudulent Evidence Discoverycited by 1
- 2023Cognition-Mode Aware Variational Representation Learning Framework for Knowledge Tracingcited by 0
- 2024Incorporating Group Prior into Variational Inference for Tail-User Behavior Modeling in CTR Predictioncited by 0
- 2025Asymmetric Diffusion Recommendation Modelcited by 0
- 2025MATT-CTR: Unleashing a Model-Agnostic Test-Time Paradigm for CTR Prediction with Confidence-Guided Inference Pathscited by 0
- 2025On the Mechanisms of Collaborative Learning in VAE Recommenderscited by 0
1 more
- 2026IDProxy: CTR Prediction with Multimodal LLMs for Cold-Start Recommendation at Xiaohongshu2 Mar 2026
- 2025LLM-Empowered Representation Learning for Emerging Item Recommendation11 Dec 2025
- 2025On the Mechanisms of Collaborative Learning in VAE Recommenders10 Nov 2025
- 2025MATT-CTR: Unleashing a Model-Agnostic Test-Time Paradigm for CTR Prediction with Confidence-Guided Inference Paths10 Oct 2025
- 2025AuditAgent: Expert-Guided Multi-Agent Reasoning for Cross-Document Fraudulent Evidence Discovery30 Sep 2025
- 2025DGenCTR: Towards a Universal Generative Paradigm for Click-Through Rate Prediction via Discrete Diffusion20 Aug 2025
- 2025Asymmetric Diffusion Recommendation Model18 Aug 2025
- 2025The Evolution of Embedding Table Optimization and Multi-Epoch Training in Pinterest Ads Conversion8 May 2025
- 2025Addressing Cold-start Problem in Click-Through Rate Prediction via Supervised Diffusion Modeling1 Mar 2025
- 2024Incorporating Group Prior into Variational Inference for Tail-User Behavior Modeling in CTR Prediction19 Oct 2024
- 2024Geometric Collaborative Filtering with Convergence4 Oct 2024
- 2024Dynamic User Interest Augmentation via Stream Clustering and Memory Networks in Large-Scale Recommender Systems21 May 2024
- 2025The Evolution of Embedding Table Optimization and Multi-Epoch Training in Pinterest Ads Conversioncited by 3
- 2024Dynamic User Interest Augmentation via Stream Clustering and Memory Networks in Large-Scale Recommender Systemscited by 2
- 2026IDProxy: CTR Prediction with Multimodal LLMs for Cold-Start Recommendation at Xiaohongshucited by 2
- 2024Geometric Collaborative Filtering with Convergencecited by 1
- 2025AuditAgent: Expert-Guided Multi-Agent Reasoning for Cross-Document Fraudulent Evidence Discoverycited by 1
- 2023Cognition-Mode Aware Variational Representation Learning Framework for Knowledge Tracingcited by 0
- 2024Incorporating Group Prior into Variational Inference for Tail-User Behavior Modeling in CTR Predictioncited by 0
- 2025MATT-CTR: Unleashing a Model-Agnostic Test-Time Paradigm for CTR Prediction with Confidence-Guided Inference Pathscited by 0
- 2025On the Mechanisms of Collaborative Learning in VAE Recommenderscited by 0
- 2025LLM-Empowered Representation Learning for Emerging Item Recommendationcited by 0
- 2026IDProxy: CTR Prediction with Multimodal LLMs for Cold-Start Recommendation at Xiaohongshu2 Mar 2026
- 2025LLM-Empowered Representation Learning for Emerging Item Recommendation11 Dec 2025
- 2025On the Mechanisms of Collaborative Learning in VAE Recommenders10 Nov 2025
- 2025MATT-CTR: Unleashing a Model-Agnostic Test-Time Paradigm for CTR Prediction with Confidence-Guided Inference Paths10 Oct 2025
- 2025AuditAgent: Expert-Guided Multi-Agent Reasoning for Cross-Document Fraudulent Evidence Discovery30 Sep 2025
- 2025The Evolution of Embedding Table Optimization and Multi-Epoch Training in Pinterest Ads Conversion8 May 2025
- 2024Incorporating Group Prior into Variational Inference for Tail-User Behavior Modeling in CTR Prediction19 Oct 2024
- 2024Geometric Collaborative Filtering with Convergence4 Oct 2024
- 2024Dynamic User Interest Augmentation via Stream Clustering and Memory Networks in Large-Scale Recommender Systems21 May 2024
- 2023Cognition-Mode Aware Variational Representation Learning Framework for Knowledge Tracing3 Sep 2023