What Makes Synthetic Hard Negatives Work in Vision-Language Pretraining?

Synthetic hard negatives generated in the representation space have proven effective for unimodal self-supervised learning, but transferring this idea to vision-language pretraining is not straightforward. We analyze six representation-space synthesis strategies and identify two failure modes in their transfer to vision-language pretraining: cross-modal constructions that produce overly easy negatives or pull them toward the query, and intra-modal constructions that incorporate the matched positive. We also observe logit-scale saturation when training with synthetic hard negatives and a learnable temperature, and find that fixing the temperature improves downstream performance. Using this geometric analysis we propose SNAP, which generates intra-modal hard negatives that never involve the positive from either modality, avoiding both failure modes entirely. SNAP is model-agnostic, requires no external generative models, and adds less than 10% training time overhead. Evaluated on top of CLIP and FLIP across multiple architectures and datasets, SNAP delivers consistent improvements on zero-shot retrieval, zero-shot classification, and linear probe evaluation.