Video2Reaction: Mapping Video to Audience Reaction Distribution in the Wild

Understanding and forecasting audience reactions to video content are crucial for improving content creation, recommendation systems, and media analysis. To enable audience reaction prediction and other content engagement applications, we introduce Video2Reaction, a multimodal dataset that maps short movie segments to a distribution of textitinduced emotions of viewers in the wild, as expressed through social media. Video2Reaction spans more than 10,000 videos and serves as a reliable benchmark as well as a training resource for audience reaction prediction. To enable cost-effective continuous annotations as reactions may change over time, we develop a two-stage multi-agent pipeline using only open-source LLMs, achieving 86% correctness under blind human verification despite the inherently noisy and subjective nature of the task. We establish the first benchmark for video-to-reaction-distribution prediction in the wild and show that pretrained foundation video models fail in zero-shot settings, while finetuning transforms them into state-of-the-art predictors capable of modeling both full reaction distributions and dominant responses from video alone. However, the task remains challenging: even the strongest methods achieve only 77% Top-3 F1 in dominant reaction prediction (LLaVA-Next), highlighting a substantial gap in modeling collective audience reaction. modificationDataset and code are available at our project page: https://information-fusion-lab-umass.github.io/video2reaction-bench.github.io