SUP-MCRL: Subject-aware Unified Pseudo-feature Coded Multimodal Contrastive Representation Learning for EEG Visual Decoding

Non-invasive brain-computer interfaces exhibit significant performance degradation when moving from controlled laboratory stimuli to real-world natural images. This degradation occurs because conventional multimodal contrastive representation learning models focus exclusively on optimizing geometric distance alignment, thereby failing to account for semantic consistency and inter-subject variability in neural representation and selective attention. As a result, these models are prone to producing spurious zero-shot matches. To address these limitations, we propose SUP-MCRL, a unified framework integrating three collaborative mechanisms: (1) a Semantic-entity Aware Visual Encoder (SAVE) that learns spatial attention to extract semantic content without relying on pre-trained saliency models; (2) a Unified EEG Enhancer (UEE) that employs multi-scale atrous convolutions and inter-band attention for adaptive cross-subject robustness; and (3) a Prototype-based Progressive Augmenter (PPA) that maintains an EMA-updated pseudo-feature pool to prevent representation collapse. Zero-shot experiments on the THINGS-EEG achieve 66.0%/91.9% (Top-1/Top-5) intra-subject and 24.0%/52.9% LOSO accuracy, significantly surpassing state-of-the-art methods and demonstrating that structured alignment supervision is key to overcoming the limitations of cross-modal decoding. Code is available at https://github.com/NZWANG/SUP-MCRL.