Rethinking UMM Visual Generation: Masked Modeling for Efficient Image-Only Pre-training

Unified Multimodal Models (UMMs) are often constrained by the pre-training of their visual generation components, which typically relies on inefficient paradigms and scarce, high-quality text-image paired data. In this paper, we systematically analyze pre-training recipes for UMM visual generation and identify these two issues as the major bottlenecks. To address them, we propose Image-Only Training for UMMs (IOMM), a data-efficient two-stage training framework. The first stage pre-trains the visual generative component exclusively using abundant unlabeled image-only data, thereby removing the dependency on paired data for this costly phase. The second stage fine-tunes the model using a mixture of unlabeled images and a small curated set of text-image pairs, leading to improved instruction alignment and generative quality. Extensive experiments show that IOMM not only improves training efficiency but also achieves state-of-the-art (SOTA) performance. For example, our IOMM-B (3.6B) model was trained from scratch using only ~ 1050 H800 GPU hours (with the vast majority, 1000 hours, dedicated to the efficient image-only pre-training stage). It achieves 0.89 on GenEval and 0.55 on WISE--surpassing strong baselines such as BAGEL-7B (0.82 & 0.55) and BLIP3-o-4B (0.84 & 0.50). Code is available hrefhttps://github.com/LINs-lab/IOMMhttps://github.com/LINs-lab/IOMM.