Fix Representation (Optimally) Before Fairness: Finite-Sample Shrinkage Population Correction and the True Price of Fairness Under Subpopulation Shift

Machine learning practitioners frequently observe tension between predictive accuracy and group fairness constraints -- yet sometimes fairness interventions appear to improve accuracy. We show that both phenomena can be artifacts of training data that misrepresents subgroup proportions. Under subpopulation shift (stable within-group distributions, shifted group proportions), we establish: (i) full importance-weighted correction is asymptotically unbiased but finite-sample suboptimal; (ii) the optimal finite-sample correction is a shrinkage reweighting that interpolates between target and training mixtures; (iii) apparent "fairness helps accuracy" can arise from comparing fairness methods to an improperly-weighted baseline. We provide an actionable evaluation protocol: fix representation (optimally) before fairness -- compare fairness interventions against a shrinkage-corrected baseline to isolate the true, irreducible price of fairness. Experiments on synthetic and real-world benchmarks (Adult, COMPAS) validate our theoretical predictions and demonstrate that this protocol eliminates spurious tradeoffs, revealing the genuine fairness-utility frontier.