VASTU: Language Models Struggle to Recognize Online Community Values

Online communities develop distinct norms for content they collectively value, yet it remains unclear whether current language models can recognize locally valued contributions in context. We formalize this as community-conditioned preference prediction and introduce textscVastu (underlineValue-underlineAware underlineSocial underlineTuning), a benchmark of 75,000 Reddit comments from 15 communities spanning Gaming, Science, Q&A, Advice, and Politics. We evaluate four model families---prompted LLMs, LoRA-adapted SLMs, supervised encoders, and feature-based classifiers---across global, local, and context-conditioned settings. Our central finding is that parametric adaptation consistently outperforms prompting: supervised encoders reach 0.74 AUROC and fine-tuned SLMs 0.64--0.71, while the best prompted result is only 0.62. This gap is not merely quantitative---vanilla prompting yields over 80% false-negative rates, systematically discarding content communities actually value. Conversational context narrows but does not close this divide. Together, these results suggest that local preference recognition requires community-specific training signal, not just better prompting. Our work supports future research on community-aware reward modeling, feed curation, and positive moderation.