ExplainRec: Towards Explainable Multi-Modal Zero-Shot Recommendation with Preference Attribution and Large Language Models

Recent advances in Large Language Models (LLMs) have opened new possibilities for recommendation systems, though current approaches such as TALLRec face challenges in explainability and cold-start scenarios. We present ExplainRec, a framework that extends LLM-based recommendation capabilities through preference attribution, multi-modal fusion, and zero-shot transfer learning. The framework incorporates four technical contributions: preference attribution tuning for explainable recommendations, zero-shot preference transfer for cold-start users and items, multi-modal enhancement leveraging visual and textual content, and multi-task collaborative optimization. Experimental evaluation on MovieLens-25M and Amazon datasets shows that ExplainRec outperforms existing methods, achieving AUC improvements of 0.7% on movie recommendation and 0.9% on cross-domain tasks, while generating interpretable explanations and handling cold-start scenarios effectively.