GemiRec: Interest Quantization and Generation for Multi-Interest Recommendation

Multi-interest recommendation has gained attention, especially in industrial retrieval stage. Unlike classical dual-tower methods, it generates multiple user representations instead of a single one to model comprehensive user interests. However, prior studies have identified two underlying limitations: the first is interest collapse, where multiple representations homogenize. The second is insufficient modeling of interest evolution, as they struggle to capture latent interests absent from a user's historical behavior. We begin with a thorough review of existing works in tackling these limitations. Then, we attempt to tackle these limitations from a new perspective. Specifically, we propose a framework-level refinement for multi-interest recommendation, named GemiRec. The proposed framework leverages interest quantization to enforce a structural interest separation and interest generation to learn the evolving dynamics of user interests explicitly. It comprises three modules: (a) Interest Dictionary Maintenance Module (IDMM) maintains a shared quantized interest dictionary. (b) Multi-Interest Posterior Distribution Module (MIPDM) employs a generative model to capture the distribution of user future interests. (c) Multi-Interest Retrieval Module (MIRM) retrieves items using multiple user-interest representations. Both theoretical and empirical analyses, as well as extensive experiments, demonstrate its advantages and effectiveness. Moreover, it has been deployed in production since March 2025, showing its practical value in industrial applications.