Comparative Explanations via Counterfactual Reasoning in Recommendations

Explainable recommendation through counterfactual reasoning seeks to identify the influential aspects of items in recommendations, which can then be used as explanations. However, state-of-the-art approaches, which aim to minimize changes in product aspects while reversing their recommended decisions according to an aggregated decision boundary score, often lead to factual inaccuracies in explanations. To solve this problem, in this work we propose a novel method of Comparative Counterfactual Explanations for Recommendation (CoCountER). CoCountER creates counterfactual data based on soft swap operations, enabling explanations for recommendations of arbitrary pairs of comparative items. Empirical experiments validate the effectiveness of our approach.