A Maslow-Inspired Hierarchy of Engagement with AI Model

The rapid proliferation of artificial intelligence (AI) across industry, government, and education highlights the urgent need for robust frameworks to conceptualise and guide engagement. This paper introduces the Hierarchy of Engagement with AI model, a novel maturity framework inspired by Maslow's hierarchy of needs. The model conceptualises AI adoption as a progression through eight levels, beginning with initial exposure and basic understanding and culminating in ecosystem collaboration and societal impact. Each level integrates technical, organisational, and ethical dimensions, emphasising that AI maturity is not only a matter of infrastructure and capability but also of trust, governance, and responsibility. Initial validation of the model using four diverse case studies (General Motors, the Government of Estonia, the University of Texas System, and the African Union AI Strategy) demonstrate the model's contextual flexibility across various sectors. The model provides scholars with a framework for analysing AI maturity and offers practitioners and policymakers a diagnostic and strategic planning tool to guide responsible and sustainable AI engagement. The proposed model demonstrates that AI maturity progression is multi-dimensional, requiring technological capability, ethical integrity, organisational resilience, and ecosystem collaboration.