How Persuasive Could LLMs Be? A First Study Combining Linguistic-Rhetorical Analysis and User Experiments

This study examines the rhetorical and linguistic features of argumentative texts generated by ChatGPT on ethically nuanced topics and investigates their persuasive impact on human readers.Through a user study involving 62 participants and pre-post interaction surveys, the paper analyzes how exposure to AI-generated arguments affects opinion change and user perception. A linguistic and rhetorical analysis of the generated texts reveals a consistent argumentative macrostructure, reliance on formulaic expressions, and limited stylistic richness. While ChatGPT demonstrates proficiency in constructing coherent argumentative texts, its persuasive efficacy appears constrained, particularly on topics involving ethical issues.The study finds that while participants often acknowledge the benefits highlighted by ChatGPT, ethical concerns tend to persist or even intensify post-interaction. The results also demonstrate a variation depending on the topic. These findings highlight new insights on AI-generated persuasion in ethically sensitive domains and are a basis for future research.