Large Scalable Cross-Domain Graph Neural Networks for Personalized Notification at LinkedIn
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Abstract (arXiv)
Notification recommendation systems are critical to driving user engagement on professional platforms like LinkedIn. Designing such systems involves integrating heterogeneous signals across domains, capturing temporal dynamics, and optimizing for multiple, often competing, objectives. Graph Neural Networks (GNNs) provide a powerful framework for modeling complex interactions in such environments. In this paper, we present a cross-domain GNN-based system deployed at LinkedIn that unifies user, content, and activity signals into a single, large-scale graph. By training on this cross-domain structure, our model significantly outperforms single-domain baselines on key tasks, including click-through rate (CTR) prediction and professional engagement. We introduce architectural innovations including temporal modeling and multi-task learning, which further enhance performance. Deployed in LinkedIn's notification system, our approach led to a 0.10% lift in weekly active users and a 0.62% improvement in CTR. We detail our graph construction process, model design, training pipeline, and both offline and online evaluations. Our work demonstrates the scalability and effectiveness of cross-domain GNNs in real-world, high-impact applications.
Key facts. No citing papers in the map yet (data through 14 Oct 2026). Builds on 26 of its 47 references that are in the map. First posted on arXiv 15 Jun 2025.
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References · 26
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14 more
- 2022Transformer for Graphs: An Overview from Architecture Perspectivecited by 107
- 2018CoNet: Collaborative Cross Networks for Cross-Domain Recommendationcited by 81
- 2022A Survey of Graph Neural Networks for Social Recommender Systemscited by 65
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- 2024TGTOD: A Global Temporal Graph Transformer for Outlier Detection at Scalecited by 1
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