Toward Metaphor-Fluid Conversation Design for Voice User Interfaces

Metaphors play a critical role in shaping user experiences with Voice User Interfaces (VUIs), yet existing designs often rely on static, human-centric metaphors that fail to adapt to diverse contexts and user needs. This paper introduces Metaphor-Fluid Design, a novel approach that dynamically adjusts metaphorical representations based on conversational use-contexts. We compare this approach to a Default VUI, which characterizes the present implementation of commercial VUIs commonly designed around the persona of an assistant, offering a uniform interaction style across contexts. In Study 1 (N=130), metaphors were mapped to four key use-contexts-commands, information seeking, sociality, and error recovery-along the dimensions of formality and hierarchy, revealing distinct preferences for task-specific metaphorical designs. Study 2 (N=91) evaluates a Metaphor-Fluid VUI against a Default VUI, showing that the Metaphor-Fluid VUI enhances perceived intention to adopt, enjoyment, and likability by aligning better with user expectations for different contexts. However, individual differences in metaphor preferences highlight the need for personalization. These findings challenge the one-size-fits-all paradigm of VUI design and demonstrate the potential of Metaphor-Fluid Design to create more adaptive and engaging human-AI interactions.