How do Humans and Language Models Reason About Creativity? A Comparative Analysis

Creativity assessment in science and engineering is increasingly based on both human and AI judgment, but the cognitive processes and biases behind these evaluations remain poorly understood. We conducted two experiments examining how including example solutions with ratings impact creativity evaluation, using a finegrained annotation protocol where raters were tasked with explaining their originality scores and rating for the facets of remoteness (whether the response is "far" from everyday ideas), uncommonness (whether the response is rare), and cleverness. In Study 1, we analyzed creativity ratings from 72 experts with formal science or engineering training, comparing those who received example solutions with ratings (example) to those who did not (no example). Computational text analysis revealed that, compared to experts with examples, no-example experts used more comparative language (e.g., "better/worse") and emphasized solution uncommonness, suggesting they may have relied more on memory retrieval for comparisons. In Study 2, parallel analyses with state-of-the-art LLMs revealed that models prioritized uncommonness and remoteness of ideas when rating originality, suggesting an evaluative process rooted around the semantic similarity of ideas. In the example condition, while LLM accuracy in predicting the true originality scores improved, the correlations of remoteness, uncommonness, and cleverness with originality also increased substantially -- to upwards of 0.99 -- suggesting a homogenization in the LLMs evaluation of the individual facets. These findings highlight important implications for how humans and AI reason about creativity and suggest diverging preferences for what different populations prioritize when rating.