RecGPT: Generative Personalized Prompts for Sequential Recommendation via ChatGPT Training Paradigm

ChatGPT has achieved remarkable success in natural language understanding. Considering that recommendation is indeed a conversation between users and the system with items as words, which has similar underlying pattern with ChatGPT, we design a new chat framework in item index level for the recommendation task. Our novelty mainly contains three parts: model, training and inference. For the model part, we adopt Generative Pre-training Transformer (GPT) as the sequential recommendation model and design a user modular to capture personalized information. For the training part, we adopt the two-stage paradigm of ChatGPT, including pre-training and fine-tuning. In the pre-training stage, we train GPT model by auto-regression. In the fine-tuning stage, we train the model with prompts, which include both the newly-generated results from the model and the user's feedback. For the inference part, we predict several user interests as user representations in an autoregressive manner. For each interest vector, we recall several items with the highest similarity and merge the items recalled by all interest vectors into the final result. We conduct experiments with both offline public datasets and online A/B test to demonstrate the effectiveness of our proposed method.