Kiki or Bouba? Sound Symbolism in Vision-and-Language Models
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Abstract (arXiv)
Although the mapping between sound and meaning in human language is assumed to be largely arbitrary, research in cognitive science has shown that there are non-trivial correlations between particular sounds and meanings across languages and demographic groups, a phenomenon known as sound symbolism. Among the many dimensions of meaning, sound symbolism is particularly salient and well-demonstrated with regards to cross-modal associations between language and the visual domain. In this work, we address the question of whether sound symbolism is reflected in vision-and-language models such as CLIP and Stable Diffusion. Using zero-shot knowledge probing to investigate the inherent knowledge of these models, we find strong evidence that they do show this pattern, paralleling the well-known kiki-bouba effect in psycholinguistics. Our work provides a novel method for demonstrating sound symbolism and understanding its nature using computational tools. Our code will be made publicly available.
Key facts. Cited by 14 papers in the map (data through 14 Oct 2026). Builds on 33 of its 77 references that are in the map. First posted on arXiv 25 Oct 2023.
Builds on
33 of 77 references.
References · 33
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21 more
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Citing papers per year: 2024: 6; 2025: 5; 2026: 3.
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- 2024Emergent Visual-Semantic Hierarchies in Image-Text Representationscited by 19
- 2024Evolving Interpretable Visual Classifiers with Large Language Modelscited by 18
- 2024With Ears to See and Eyes to Hear: Sound Symbolism Experiments with Multimodal Large Language Modelscited by 4
- 2024What does Kiki look like? Cross-modal associations between speech sounds and visual shapes in vision-and-language modelscited by 3
- 2024Measuring Sound Symbolism in Audio-visual Modelscited by 3
- 2024Verbalized Representation Learning for Interpretable Few-Shot Generalizationcited by 2
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- 2025Cross-modal Associations in Vision and Language Models: Revisiting the Bouba-Kiki Effectcited by 1
- 2025Seeing isn't Hearing: Benchmarking Vision Language Models at Interpreting Spectrogramscited by 0
- 2025Adversarially Probing Cross-Family Sound Symbolism in 27 Languagescited by 0
- 2026Hearing Like Humans? Sound Symbolism and Perceptual Alignment in Speech Language Modelscited by 0
- 2026Similar Choices, Different Attention: Cross-Modal Associations in Humans and Vision-Language Models29 Sep 2026
- 2026An evolutionary model of animats with VLM-based subjective evaluation29 Jul 2026
- 2026Hearing Like Humans? Sound Symbolism and Perceptual Alignment in Speech Language Models11 Jul 2026
- 2025Adversarially Probing Cross-Family Sound Symbolism in 27 Languages13 Dec 2025
- 2025Seeing isn't Hearing: Benchmarking Vision Language Models at Interpreting Spectrograms17 Nov 2025
- 2025Cross-modal Associations in Vision and Language Models: Revisiting the Bouba-Kiki Effect14 Jul 2025
- 2025Teaching Humans Subtle Differences with DIFFusion10 Apr 2025
- 2025Iconicity in Large Language Models10 Jan 2025
- 2024Verbalized Representation Learning for Interpretable Few-Shot Generalization27 Nov 2024
- 2024With Ears to See and Eyes to Hear: Sound Symbolism Experiments with Multimodal Large Language Models23 Sep 2024
- 2024Measuring Sound Symbolism in Audio-visual Models18 Sep 2024
- 2024What does Kiki look like? Cross-modal associations between speech sounds and visual shapes in vision-and-language models25 Jul 2024
2 more
- 2024With Ears to See and Eyes to Hear: Sound Symbolism Experiments with Multimodal Large Language Modelscited by 4
- 2025Seeing isn't Hearing: Benchmarking Vision Language Models at Interpreting Spectrogramscited by 0
- 2026An evolutionary model of animats with VLM-based subjective evaluationcited by 0
- 2026Similar Choices, Different Attention: Cross-Modal Associations in Humans and Vision-Language Modelscited by 0
- 2026Similar Choices, Different Attention: Cross-Modal Associations in Humans and Vision-Language Models29 Sep 2026
- 2026An evolutionary model of animats with VLM-based subjective evaluation29 Jul 2026
- 2025Seeing isn't Hearing: Benchmarking Vision Language Models at Interpreting Spectrograms17 Nov 2025
- 2024With Ears to See and Eyes to Hear: Sound Symbolism Experiments with Multimodal Large Language Models23 Sep 2024
- 2024Emergent Visual-Semantic Hierarchies in Image-Text Representationscited by 19
- 2024Evolving Interpretable Visual Classifiers with Large Language Modelscited by 18
- 2024What does Kiki look like? Cross-modal associations between speech sounds and visual shapes in vision-and-language modelscited by 3
- 2024Measuring Sound Symbolism in Audio-visual Modelscited by 3
- 2024Verbalized Representation Learning for Interpretable Few-Shot Generalizationcited by 2
- 2025Iconicity in Large Language Modelscited by 1
- 2025Teaching Humans Subtle Differences with DIFFusioncited by 1
- 2025Cross-modal Associations in Vision and Language Models: Revisiting the Bouba-Kiki Effectcited by 1
- 2025Adversarially Probing Cross-Family Sound Symbolism in 27 Languagescited by 0
- 2026Hearing Like Humans? Sound Symbolism and Perceptual Alignment in Speech Language Modelscited by 0
- 2026Hearing Like Humans? Sound Symbolism and Perceptual Alignment in Speech Language Models11 Jul 2026
- 2025Adversarially Probing Cross-Family Sound Symbolism in 27 Languages13 Dec 2025
- 2025Cross-modal Associations in Vision and Language Models: Revisiting the Bouba-Kiki Effect14 Jul 2025
- 2025Teaching Humans Subtle Differences with DIFFusion10 Apr 2025
- 2025Iconicity in Large Language Models10 Jan 2025
- 2024Verbalized Representation Learning for Interpretable Few-Shot Generalization27 Nov 2024
- 2024Measuring Sound Symbolism in Audio-visual Models18 Sep 2024
- 2024What does Kiki look like? Cross-modal associations between speech sounds and visual shapes in vision-and-language models25 Jul 2024
- 2024Emergent Visual-Semantic Hierarchies in Image-Text Representations11 Jul 2024
- 2024Evolving Interpretable Visual Classifiers with Large Language Models15 Apr 2024
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