Hierarchical and Contrastive Representation Learning for Knowledge-aware Recommendation

Incorporating knowledge graph into recommendation is an effective way to alleviate data sparsity. Most existing knowledge-aware methods usually perform recursive embedding propagation by enumerating graph neighbors. However, the number of nodes' neighbors grows exponentially as the hop number increases, forcing the nodes to be aware of vast neighbors under this recursive propagation for distilling the high-order semantic relatedness. This may induce more harmful noise than useful information into recommendation, leading the learned node representations to be indistinguishable from each other, that is, the well-known over-smoothing issue. To relieve this issue, we propose a Hierarchical and CONtrastive representation learning framework for knowledge-aware recommendation named HiCON. Specifically, for avoiding the exponential expansion of neighbors, we propose a hierarchical message aggregation mechanism to interact separately with low-order neighbors and meta-path-constrained high-order neighbors. Moreover, we also perform cross-order contrastive learning to enforce the representations to be more discriminative. Extensive experiments on three datasets show the remarkable superiority of HiCON over state-of-the-art approaches.