Strategic Coalition for Data Pricing in IoT Data Markets

This paper considers a market for trading Internet of Things (IoT) data that is used to train machine learning models. The data, either raw or processed, is supplied to the market platform through a network and the price of such data is controlled based on the value it brings to the machine learning model. We explore the correlation property of data in a game-theoretical setting to eventually derive a simplified distributed solution for a data trading mechanism that emphasizes the mutual benefit of devices and the market. The key proposal is an efficient algorithm for markets that jointly addresses the challenges of availability and heterogeneity in participation, as well as the transfer of trust and the economic value of data exchange in IoT networks. The proposed approach establishes the data market by reinforcing collaboration opportunities between device with correlated data to avoid information leakage. Therein, we develop a network-wide optimization problem that maximizes the social value of coalition among the IoT devices of similar data types; at the same time, it minimizes the cost due to network externalities, i.e., the impact of information leakage due to data correlation, as well as the opportunity costs. Finally, we reveal the structure of the formulated problem as a distributed coalition game and solve it following the simplified split-and-merge algorithm. Simulation results show the efficacy of our proposed mechanism design toward a trusted IoT data market, with up to 32.72% gain in the average payoff for each seller.