Represent Items by Items: An Enhanced Representation of the Target Item for Recommendation

Item-based collaborative filtering (ICF) has been widely used in industrial applications such as recommender system and online advertising. It models users' preference on target items by the items they have interacted with. Recent models use methods such as attention mechanism and deep neural network to learn the user representation and scoring function more accurately. However, despite their effectiveness, such models still overlook a problem that performance of ICF methods heavily depends on the quality of item representation especially the target item representation. In fact, due to the long-tail distribution in the recommendation, most item embeddings can not represent the semantics of items accurately and thus degrade the performance of current ICF methods. In this paper, we propose an enhanced representation of the target item which distills relevant information from the co-occurrence items. We design sampling strategies to sample fix number of co-occurrence items for the sake of noise reduction and computational cost. Considering the different importance of sampled items to the target item, we apply attention mechanism to selectively adopt the semantic information of the sampled items. Our proposed Co-occurrence based Enhanced Representation model (CER) learns the scoring function by a deep neural network with the attentive user representation and fusion of raw representation and enhanced representation of target item as input. With the enhanced representation, CER has stronger representation power for the tail items compared to the state-of-the-art ICF methods. Extensive experiments on two public benchmarks demonstrate the effectiveness of CER.