A Survey on Data Pricing: from Economics to Data Science
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Abstract (arXiv)
Data are invaluable. How can we assess the value of data objectively, systematically and quantitatively? Pricing data, or information goods in general, has been studied and practiced in dispersed areas and principles, such as economics, marketing, electronic commerce, data management, data mining and machine learning. In this article, we present a unified, interdisciplinary and comprehensive overview of this important direction. We examine various motivations behind data pricing, understand the economics of data pricing and review the development and evolution of pricing models according to a series of fundamental principles. We discuss both digital products and data products. We also consider a series of challenges and directions for future work.
Key facts. Cited by 39 papers in the map (data through 14 Oct 2026). First posted on arXiv 9 Sep 2020.
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Citing papers per year: 2021: 2; 2022: 5; 2023: 8; 2024: 11; 2025: 10; 2026: 3.
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- 2022Deep Regression Unlearningcited by 32
- 2021Improving Fairness for Data Valuation in Horizontal Federated Learningcited by 22
- 2022Fundamentals of Task-Agnostic Data Valuationcited by 19
- 2021Data Pricing in Machine Learning Pipelinescited by 18
- 2022Fair and efficient contribution valuation for vertical federated learningcited by 18
- 2022Variance reduced Shapley value estimation for trustworthy data valuationcited by 16
- 2025From Points to Coalitions: Hierarchical Contrastive Shapley Values for Prioritizing Data Samplescited by 12
- 2023Data Acquisition: A New Frontier in Data-centric AIcited by 9
- 2025Fairshare Data Pricing via Data Valuation for Large Language Modelscited by 8
- 2025ALinFiK: Learning to Approximate Linearized Future Influence Kernel for Scalable Third-Party LLM Data Valuationcited by 7
- 2023A Survey of Data Pricing for Data Marketplacescited by 6
- 2024Precedence-Constrained Winter Value for Effective Graph Data Valuationcited by 6
27 more
- 2023Proof-of-Contribution-Based Design for Collaborative Machine Learning on Blockchaincited by 5
- 2023GMValuator: Similarity-based Data Valuation for Generative Modelscited by 5
- 2023Addressing Budget Allocation and Revenue Allocation in Data Market Environments Using an Adaptive Sampling Algorithmcited by 5
- 2024A Survey on Contribution Evaluation in Vertical Federated Learningcited by 5
- 2023Equilibrium of Data Markets with Externalitycited by 3
- 2023Incentivized Communication for Federated Banditscited by 3
- 2024An Auction-based Marketplace for Model Trading in Federated Learningcited by 2
- 2024Incentivized Truthful Communication for Federated Banditscited by 2
- 2024Provable Mutual Benefits from Federated Learning in Privacy-Sensitive Domainscited by 2
- 2024Uncertainty Quantification of Data Shapley via Statistical Inferencecited by 2
- 2024Disentangled Structural and Featural Representation for Task-Agnostic Graph Valuationcited by 2
- 2024A Comprehensive Study of Shapley Value in Data Analyticscited by 2
- 2022IPProtect: protecting the intellectual property of visual datasets during data valuationcited by 1
- 2024Is Data Valuation Learnable and Interpretable?cited by 1
- 2025Learn then Decide: A Learning Approach for Designing Data Marketplacescited by 1
- 2025Shapley-Guided Utility Learning for Effective Graph Inference Data Valuationcited by 1
- 2025How to Purchase Labels? A Cost-Effective Approach Using Active Learning Marketscited by 1
- 2026Challenges in Enabling Private Data Valuationcited by 1
- 2026Local Shapley: Model-Induced Locality and Optimal Reuse in Data Valuationcited by 1
- 2023Shapley Value on Probabilistic Classifierscited by 0
- 2024A Bargaining-based Approach for Feature Trading in Vertical Federated Learningcited by 0
- 2024Pricing Strategies for Different Accuracy Models from the Same Dataset Based on Generalized Hotelling's Lawcited by 0
- 2025Strategic Prompt Pricing for AIGC Services: A User-Centric Approachcited by 0
- 2025TripleWin: Fixed-Point Equilibrium Pricing for Data-Model Coupled Marketscited by 0
- 2025Error Estimate and Convergence Analysis for Data Valuationcited by 0
- 2025Reliable and Private Utility Signaling for Data Marketscited by 0
- 2026Two-Stage Data Synthesization: A Statistics-Driven Restricted Trade-off between Privacy and Predictioncited by 0
- 2026Local Shapley: Model-Induced Locality and Optimal Reuse in Data Valuation4 Mar 2026
- 2026Challenges in Enabling Private Data Valuation27 Feb 2026
- 2026Two-Stage Data Synthesization: A Statistics-Driven Restricted Trade-off between Privacy and Prediction9 Feb 2026
- 2025From Points to Coalitions: Hierarchical Contrastive Shapley Values for Prioritizing Data Samples22 Dec 2025
- 2025How to Purchase Labels? A Cost-Effective Approach Using Active Learning Markets25 Nov 2025
- 2025Reliable and Private Utility Signaling for Data Markets11 Nov 2025
- 2025Error Estimate and Convergence Analysis for Data Valuation9 Nov 2025
- 2025TripleWin: Fixed-Point Equilibrium Pricing for Data-Model Coupled Markets5 Nov 2025
- 2025Shapley-Guided Utility Learning for Effective Graph Inference Data Valuation23 Mar 2025
- 2025Strategic Prompt Pricing for AIGC Services: A User-Centric Approach23 Mar 2025
- 2025Learn then Decide: A Learning Approach for Designing Data Marketplaces13 Mar 2025
- 2025ALinFiK: Learning to Approximate Linearized Future Influence Kernel for Scalable Third-Party LLM Data Valuation2 Mar 2025
27 more
- 2025Fairshare Data Pricing via Data Valuation for Large Language Models31 Jan 2025
- 2024A Comprehensive Study of Shapley Value in Data Analytics2 Dec 2024
- 2024Disentangled Structural and Featural Representation for Task-Agnostic Graph Valuation22 Aug 2024
- 2024Uncertainty Quantification of Data Shapley via Statistical Inference28 Jul 2024
- 2024Is Data Valuation Learnable and Interpretable?3 Jun 2024
- 2024A Survey on Contribution Evaluation in Vertical Federated Learning3 May 2024
- 2024Pricing Strategies for Different Accuracy Models from the Same Dataset Based on Generalized Hotelling's Law8 Apr 2024
- 2024Provable Mutual Benefits from Federated Learning in Privacy-Sensitive Domains11 Mar 2024
- 2024A Bargaining-based Approach for Feature Trading in Vertical Federated Learning23 Feb 2024
- 2024Incentivized Truthful Communication for Federated Bandits7 Feb 2024
- 2024Precedence-Constrained Winter Value for Effective Graph Data Valuation2 Feb 2024
- 2024An Auction-based Marketplace for Model Trading in Federated Learning2 Feb 2024
- 2023Data Acquisition: A New Frontier in Data-centric AI22 Nov 2023
- 2023Incentivized Communication for Federated Bandits21 Sep 2023
- 2023Shapley Value on Probabilistic Classifiers12 Jun 2023
- 2023Addressing Budget Allocation and Revenue Allocation in Data Market Environments Using an Adaptive Sampling Algorithm5 Jun 2023
- 2023GMValuator: Similarity-based Data Valuation for Generative Models21 Apr 2023
- 2023A Survey of Data Pricing for Data Marketplaces7 Mar 2023
- 2023Proof-of-Contribution-Based Design for Collaborative Machine Learning on Blockchain27 Feb 2023
- 2023Equilibrium of Data Markets with Externality16 Feb 2023
- 2022IPProtect: protecting the intellectual property of visual datasets during data valuation22 Dec 2022
- 2022Variance reduced Shapley value estimation for trustworthy data valuation30 Oct 2022
- 2022Deep Regression Unlearning15 Oct 2022
- 2022Fundamentals of Task-Agnostic Data Valuation25 Aug 2022
- 2022Fair and efficient contribution valuation for vertical federated learning7 Jan 2022
- 2021Improving Fairness for Data Valuation in Horizontal Federated Learning19 Sep 2021
- 2021Data Pricing in Machine Learning Pipelines18 Aug 2021
- 2022Deep Regression Unlearningcited by 32
- 2022Deep Regression Unlearning15 Oct 2022
- 2021Improving Fairness for Data Valuation in Horizontal Federated Learningcited by 22
- 2022Fundamentals of Task-Agnostic Data Valuationcited by 19
- 2021Data Pricing in Machine Learning Pipelinescited by 18
- 2022Fair and efficient contribution valuation for vertical federated learningcited by 18
- 2022Variance reduced Shapley value estimation for trustworthy data valuationcited by 16
- 2025From Points to Coalitions: Hierarchical Contrastive Shapley Values for Prioritizing Data Samplescited by 12
- 2023Data Acquisition: A New Frontier in Data-centric AIcited by 9
- 2025Fairshare Data Pricing via Data Valuation for Large Language Modelscited by 8
- 2025ALinFiK: Learning to Approximate Linearized Future Influence Kernel for Scalable Third-Party LLM Data Valuationcited by 7
- 2023A Survey of Data Pricing for Data Marketplacescited by 6
- 2024Precedence-Constrained Winter Value for Effective Graph Data Valuationcited by 6
- 2023Proof-of-Contribution-Based Design for Collaborative Machine Learning on Blockchaincited by 5
12 most cited of 38 All 38 (JSON)
- 2026Local Shapley: Model-Induced Locality and Optimal Reuse in Data Valuation4 Mar 2026
- 2026Challenges in Enabling Private Data Valuation27 Feb 2026
- 2026Two-Stage Data Synthesization: A Statistics-Driven Restricted Trade-off between Privacy and Prediction9 Feb 2026
- 2025From Points to Coalitions: Hierarchical Contrastive Shapley Values for Prioritizing Data Samples22 Dec 2025
- 2025How to Purchase Labels? A Cost-Effective Approach Using Active Learning Markets25 Nov 2025
- 2025Reliable and Private Utility Signaling for Data Markets11 Nov 2025
- 2025Error Estimate and Convergence Analysis for Data Valuation9 Nov 2025
- 2025TripleWin: Fixed-Point Equilibrium Pricing for Data-Model Coupled Markets5 Nov 2025
- 2025Shapley-Guided Utility Learning for Effective Graph Inference Data Valuation23 Mar 2025
- 2025Strategic Prompt Pricing for AIGC Services: A User-Centric Approach23 Mar 2025
- 2025Learn then Decide: A Learning Approach for Designing Data Marketplaces13 Mar 2025
- 2025ALinFiK: Learning to Approximate Linearized Future Influence Kernel for Scalable Third-Party LLM Data Valuation2 Mar 2025
12 newest of 38 All 38 (JSON)